Free e-book - explore key insights from South African real estate in 2025
Written by: Rasvanth Chunylall Save to Instapaper
After years of uncertainty, South Africa’s property market made a powerful comeback in 2025. Falling interest rates, improved lending conditions, and renewed buyer confidence set the stage for one of the most active years the industry has seen in recent memory.
Home loan applications surged, deposit requirements eased for first-time buyers, and while Gauteng led in transaction volumes, the Western Cape continued to dominate property values. By October, South Africa’s long-awaited exit from the FATF grey list added even more momentum to an already thriving market.
Throughout 2025, Prop Data, a leading proptech and digital marketing agency, polled the country’s property practitioners to track their experiences and perspectives. The result is the Property Pulse Report 2025 — a free e-book that offers a snapshot of important milestones that impacted the industry.
“It’s been an energising year for South African real estate,” says Anne Lütge, COO of Prop Data. “We’ve seen shifts in confidence, stronger collaboration, and a more forward-looking attitude across the industry. The Property Pulse Report captures this moment, combining the collective voice of the country’s property professionals into one essential resource.”
Understand the year that was — and prepare for the one ahead
Packed with practitioner insights and data, the Property Pulse Report explores the key themes that defined the market this year and what they mean for 2026. From high-net-worth clients to cybersecurity threats, each section offers a look into how property professionals are thinking, adapting, and thriving in a changing landscape.
Topics covered include:
- Property sales targets
- Unregistered practitioners
- Township property transactions
- Buyer expectations
- Young practitioner talent
- Women practitioner stereotypes
- Cybersecurity
- Black Friday promotions
- High-net-worth clients
- Unconventional properties
Download your free copy of the Property Pulse Report here: https://bit.ly/PropertyPulseReport2025
Stay in the know with Prop Data
“Our mission has always been to empower the real estate industry with meaningful data and tools,” adds Lütge. “We encourage every property professional to join our monthly polls in 2026. Share your perspective, and help shape the next edition of this go-to report.”
Sign up for Prop Data's newsletter: https://go.propdata.net/newsletter-signup
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Prop Data is a software development company specialising in real estate marketing and proptech solutions. Since 1999, we’ve assisted over 2000 companies, big and small, to launch and maintain a successful presence online.
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