South Africa’s property market is thriving — here’s a new way practitioners can grow with it

South Africa’s property market is showing the strongest performance it has had in over a decade, creating an exciting environment for both buyers and property practitioners.

The South African Reserve Bank’s five consecutive rate cuts since September 2024 have brought the prime lending rate down to 10.5%, saving real money for homeowners. This has helped ease some of the affordability challenges that have weighed on the market in recent years. Subdued inflation and lower fuel prices are also making home-buying more accessible.

Recent data from ooba Home Loans shows a steady uptick in loan activity, with applications in Q3 2025 rising by 7% compared to Q2 2025. The latest oobarometer statistics also highlight an increase in successful home loan approvals from the previous quarter, signalling renewed buyer confidence.

“Property practitioners are undoubtedly seeing more calls, emails, and fresh faces at their open houses,” says Anne Lütge, COO of Prop Data, a proptech and digital marketing agency. “The latest FNB Estate Agents Survey for Q3 2025 indicates that 67% of practitioners expect activity to increase — nearly double the optimism reported just three months ago.”

Make the most of the market upswing

With the market picking up, savvy property practitioners are exploring ways to enhance their service offering, strengthen their marketing, and introduce new revenue streams that deliver added value to clients.

“To help our clients take full advantage of this momentum, we’ve partnered with PremInspect,” says Lütge. “Their platform allows property practitioners to create professional inspection reports as a paid client service. This transforms mandatory rental inbound and outbound inspections from a time-consuming chore into a high-margin profit centre, while also opening new income opportunities through pre-sale inspections.

Reece Wille, Founder of PremInspect, adds: “Forward-thinking agencies in South Africa are already charging between R1,500 and R10,000 for professional inspection reports. PremInspect now allows all practitioners to unlock a high-margin revenue stream, win more mandates, and stand out from competitors with data-rich, professional reports. You also gain the ability to manage rental compliance effortlessly and save hours on every report, while earning money in the process.”

Recognising that learning new software can be a challenge, PremInspect simplifies the process by creating the first five essential inspection templates for users, along with providing built-in training videos. The subscription is month-to-month for flexibility, with Wille also emphasising PremInspect’s confidence in their platform through a “profit or it’s free” guarantee. “If you complete at least one paid inspection in your first month and the revenue doesn’t cover your subscription fee, we will refund your first month in full,” he says.

Black Friday promotion — 40% lifetime discount

For real estate agencies looking to gain a competitive edge moving into 2026, PremInspect is offering a 40% lifetime discount to the first 150 businesses that sign up. For example, the Agency Plan is available for just R1,499 per month (normally R2,499), and the first payment isn’t due until the end of January 2026.

This exclusive, never-to-be-repeated Black Friday offer closes at midnight on 28 November 2025. Interested real estate agencies can explore the special here: https://about.preminspect.tech/propdatapreminspectblackfriday

About Prop Data

Prop Data is a proptech and digital marketing business that helps real estate companies grow their brand and close more deals. Their services include website creation, Customer Relationship Management (CRM) platforms, portal syndication, graphic design, email marketing, search and social media advertising, content creation, and other solutions. Trusted by over 25,000 professionals from top agencies, brokerages, developers, and property brands, Prop Data was named “Best Web & Graphic Design Company” at the Best of Durban awards 2024.