Johannesburg, SA (June 14, 2021) – Building materials group Eva-Last has appointed John Westermeyer as director of sales enablement and programme management, signalling a new era for the South Africa-based group as it scales up its international distribution.
With more than 20 years’ experience as a sales and marketing professional for leading international companies such as American Express, British Airways, Philips and Lixil, Westermeyer’s strategic marketing management and analytics skills have laid the foundation for his role at Eva-Last where he will coordinate routes to market for a broad array of Eva-Last products.
Eva-Last CEO Marc Minne says Westermeyer’s task in this newly created role will be to maintain, build and develop sales programmes in various territories globally. “John is a strong candidate from a sales and marketing point of view, but he’s also great at analytics. Our product mix depends heavily on the particular sales channels in each territory, which means there is a great deal of complexity that needs to be managed, monitored and optimised as we scale up our international reach.”
Westermeyer will also head up Eva-Last’s new loyalty programme, the Contractor Rewards Programme, which will reward contractors for selecting Eva-Last products through a tiered rebate system. “Again, this is a tremendously complex programme that has the potential to deliver great impact for Eva-Last, and John is the perfect person to implement this important programme in the next phase of our global growth strategy,” says Minne.
While the growth phase presents an exciting opportunity for Westermeyer, he says there is more to the company that rounded out an irresistible offer. “I’ve been an avid recycler and urban vegetable gardener for years, so environmental causes are close to my heart. The more I found out about Eva-Last’s green credentials, and the more I discovered the team’s passion about their contribution to environmental stewardship, the more I was drawn to Eva-Last.”
Eva-Last’s track record over 15 years was also a factor. “To see what the team has accomplished in that time is incredible, especially because there is still so much remaining to do. You sense a tremendous energy in the organisation even as their feet remain grounded about the challenge of global growth that lies ahead. I am excited to be joining with the main task of improving sales efficiency in reaching customers. Sales enablement at this scale is definitely a rare opportunity at a South Africa-based company, and I look forward to taking Eva-Last products to market in the most efficient and sustainable way,” Westermeyer says.