Zayya Fragrance - Restoring Trust in Quality and Craftsmanship in South Africa's Fragrance Industry

[Wild Coast, KwaZulu-Natal, October 2024] – In an era where inspired-by fragrance companies dominate the market, consumers are increasingly questioning the quality and authenticity of the products they purchase. With many brands focusing on quick profits, the essence of luxury and craftsmanship has been diluted. Zayya Fragrance is stepping in to change the narrative.

Though relatively new to the industry, Zayya Fragrance is committed to transforming perceptions by offering a fresh take on the inspired-by perfume trend. At Zayya, quality is paramount. The fragrances are crafted using only the highest-grade perfume oils, imported directly from Grasse, France—the world’s fragrance capital. These premium ingredients are then hand-blended and poured in the heart of the Wild Coast, KwaZulu-Natal. Zayya is bringing back the core of exceptional fragrance-making: quality over quantity.

“Zayya Fragrance is more than just a business; it’s a lifestyle. We believe in slow, beautiful living, and that philosophy is embedded in everything we do,” says Co-Founder George Fivaz. “We’re constantly looking for new ways to reduce, reuse, and minimise waste, ensuring that every product we create has minimal environmental impact.”

At Zayya, the customer experience is as important as the product itself. Unlike mass-market competitors, Zayya focuses on creating a personal and meaningful experience for every client, with attention to detail and care infused in every step. When customers receive a Zayya fragrance, they’re not just getting a product—they’re receiving a piece of the Wild Coast, crafted with intention and care.

“We want our clients to feel serenity when they interact with Zayya,” says Fivaz. “Whether through our fragrances, our customer service, or our packaging, we aim to connect people with the slow, intentional lifestyle we embrace.”

Customers can look forward to new products designed to enrich their lives, from personal scents to home fragrances. Zayya is committed to helping clients transform their homes into calm, serene sanctuaries.

For more information on Zayya Fragrance and our latest offerings, visit www.zayya.co.za or follow us on social media for updates.

Contact:

The Zayya TeamEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.Website: www.zayya.co.za

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