08 October 2024 3 min

Zayya Fragrance - Disrupting the Fragrance Industry with Ethical Luxury

Written by: George Fivaz Save to Instapaper
Zayya Fragrance - Disrupting the Fragrance Industry with Ethical Luxury

[Wild Coast, KwaZulu-Natal, October 2024]Zayya Fragrance may be only three months old, but this South African brand is already making waves in the fragrance world. With a focus on clean, ethically sourced ingredients, eco-friendly packaging, and affordable luxury, Zayya Fragrance is quickly becoming a go-to choice for fragrance lovers who care about the planet and the products they use.

Founded in the heart of the Wild Coast in KwaZulu-Natal, Zayya sets itself apart from traditional fragrance brands by embracing sustainability and community-centered values. All Zayya fragrances are vegan-friendly and cruelty-free, aligning with global ethical standards to ensure no animals are harmed in the production of their perfumes. "We believe luxury shouldn’t come at a cost to nature," says Sonja Fivaz, Co-Founder of Zayya.

“We wanted to create more than just beautiful scents. We wanted to create fragrances that people can feel good about using, knowing they are making a positive impact,” Fivaz adds.

Ethical Craftsmanship with a Local Touch

Zayya’s perfumes are crafted with the finest fragrance oils from Grasse, France—the world’s perfume capital—while the oils are meticulously blended and hand-poured in South Africa. This blend of French sophistication and local craftsmanship ensures that each Zayya perfume is unique, delivering both quality and authenticity.

Sustainability at the Core

Sustainability is central to everything Zayya does. The brand has minimized plastic use, opting for fully recyclable glass bottles, thereby reducing their environmental footprint. Zayya is committed to protecting the planet without compromising on style or quality.

Uplifting Local Communities

As part of its mission to give back, Zayya partners with local artisans in KwaZulu-Natal, creating jobs and opportunities for talented craftsmen and women. Each bottle not only carries a distinctive fragrance but also represents a contribution to empowering South African communities.

With a perfect blend of affordable luxury, ethical integrity, and passion for excellence, Zayya Fragrance is redefining what it means to be a modern fragrance brand. Join Zayya in shaking up the industry by offering customers high-quality scents they can wear with pride.

For more information, visit www.zayya.co.za or follow Zayya on social media for the latest products and updates.

Press Release Submitted By:

The Zayya TeamEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.Website: www.zayya.co.za

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My work comes from a place of love, light and beauty, a place where I can lose myself and set my soul free, a place where I don’t have to pretend, and a place where I can truly be me.My name is George Fivaz. I was born in Reitz, South Africa. My love for photography led me back to a little town called Nigel, where I’ve nestled with my wife, Sonja. We did not have the opportunity to have... Read More