Samsung Galaxy Prime Series Handsets Now in SA

Samsung Electronics South Africa recently launched the new and exciting Galaxy Prime series of phones, the Grand Prime+, J5 Prime and J7 Prime. These devices enable consumers to enjoy a smarter life with a smartphone that features refined design, smart camera and enhanced performance for the cost conscious consumer.

“The latest in the popular Prime series of handsets is a response to the changing market needs in South Africa through introducing a number of innovations, such as large screens, faster processing and higher quality selfie cameras,” says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa.

The J5 and J7 Prime series of handsets are ultra-slim and elegantly finished in brushed metal, with more Random-access memory (RAM) that supports smoother user interface transitions. In addition, the handsets include fingerprint sensor for added security*, and Ultra Power Saving mode to extend battery life and are available in stylish black or gold.

The Grand Prime+ handset, with a 5 inch screen, 8MP back camera and 5MP smart selfie front facing camera with LED flash, is available in pink, gold, black and silver. This device also has 8GB** internal storage and features an expandable micro SD card slot that supports up to 128GB cards. This makes it easier to store all your videos, photos and music without the concern the concern of running out of storage space.

The larger J7 Prime offers a 5.5 inch display, a 13MP rear camera with low-light F1.9 lens and an 8MP smart selfie front camera. The J5 Prime features a 5 inch display and 1.4 GHz Quad-Core processor, with a 13 MP rear camera and 5 MP smart selfie front camera.   Designed for next-generation consumers and stylish young professionals in mind, the new Prime series handsets capture better selfies with the high-quality front facing cameras; browse and post to social media faster, thanks to the improved processing power; enjoy stunning larger screen multimedia and stay connected for longer, with new longer-lasting batteries and power-saving features.

“With the Galaxy Grand Prime+, J5 Prime and J7 Prime, Samsung is making high-end design and market-leading features accessible to mainstream consumers. Now more South Africans can enjoy the premium Galaxy experience,” Fleischer concludes.   Recommended Retail Price (RRP): J7 Prime = R4999 J5 Prime = R3999 Grand Prime+ = R2299

SPECIFICATIONS GRAND PRIME+ J5 PRIME J7 PRIME

• Display  5,0” qHD 5,0” HD 5,5” FHD
• OS Android M Android M Android M
• CPU 1,4 GHz Quad 1,4GHz Quad 1,6GHz Octa
• Memory 1GB RAM 8GB ROM External Memory Support MicroSD (Up to 128GB) 2GB RAM 16GB ROM External Memory Support MicroSD (Up to 128GB)  3GB RAM 16GB ROM External Memory Support MicroSD (Up to 128GB)
• Network LTE LTE LTE
• Camera 8MP back camera with LED Flash 5 MP front camera withFront LED Flash   13MP back camera with LED Flash 5MP front camera   13MP back camera with LED Flash 8MP front camera Battery 2600mAH 2400mAH 3000mAH SIM Micro SIM Nano SIM Nano SIM
• Dimensions 144.8 x 72.1 x 8.7 142.8 x 69.5 x 8.1 151.7 x 75.0 x 8.0
• Weight  156g 143g 167g
• Video recording resolutions   FHD (1920 x 1080) @30fps   FHD (1920 x 1080)@30fps     FHD(1920x 1080)@30fps
• Video formats MP4,M4V,3GP,3G2,WMV,ASF,AVI,FLV,MKV,WEBM MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM Video Playing Resolution FHD (1920 x 1080)@30fps   MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM Video Playing Resolution FHD(1920x 1080)@60fps
• Audio formats MP3,M4A,3GA,AAC,OGG,OGA,WAV,WMA,AMR,AWB,FLAC,MID,MIDI,XMF,MXMF,IMY,RTTTL,RTX,OTA MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA, AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA, AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA

*Fingerprint sensor for added security only applies to the J5 Prime and the J7 Prime **Memory Size - User memory is less than the total memory due to storage of the operating system and software used to operate the device features. Actual user memory will vary depending on the mobile phone operator and may change after software upgrades are performed. Features and specifications are subject to change without prior notification and may vary per country and Service provider, please confirm in store for details and further specifications. Images are used for illustrative purposes only.

About Samsung Electronics Co., Ltd.Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com.

For further information, please contact:Theo BoshoffPhathutshedzo Nepfumbada Epic MSL GroupSamsung Electronics South Africa

011 784 4790 | 011 549 7969 | 083 329 2150 | 078 213 4975Theo.boshoff@epicmslgroup.com | p.nepfumbada@samsung.com