Nicci: Where Elegance Meets Innovation

Johannesburg, South Africa, 22 July 2024 – Nicci Boutiques is thrilled to announce the highly anticipated reopening of its flagship store in Hyde Park Corner, Johannesburg. As a long-standing fixture in one of South Africa’s premier shopping centres, Nicci is set to redefine the shopping experience for its customers with a transformed and updated store.

Nicci has been an integral part of the Hyde Park Corner community since its inception in 1992, continuously offering fashion-forward collections and unparalleled customer service. “The newly transformed store is set to elevate the shopping experience even more, inviting customers to discover the latest trends in a refreshed, stylish environment,” says Niki Breger, Co-Founder of Nicci.

Iconic Shopping Destination

Bharathi Kawal, Hyde Park Corner General Manager, comments: “For over three decades, Nicci has been a cherished destination for Hyde Park Corner’s loyal shoppers, and its enduring legacy is a testament to our community’s unwavering support. We are excited to embark on this exciting new chapter as Nicci unveils their revamped store, we celebrate not only its rich history but also its exciting transformation.”

Nicci has always considered Hyde Park Corner as an iconic retail destination, providing an unmatched shopping environment for its discerning clientele. With the unveiling of its reinvigorated store, Nicci aims to enhance its presence and continue its legacy by offering superior customer service and ageless fashion in one South Africa’s premier retail destinations.

“Change is essential to staying relevant in today’s dynamic retail landscape. Our commitment to reinvention ensures that we continue to meet the evolving needs of our valued customers. We are sure that our shoppers will re-discover a fresh, modern space that blends tradition with innovation.” adds Bharathi. “From timeless classics to cutting-edge trends, Nicci store remains a hub of style, quality, and personalised service which is synonymous with the Hyde Park Corner brand.”

Innovative Design

The redesigned flagship store features new changing rooms, meticulously crafted to provide comfort, space, and elegance. The improvements made ensure that every visit to Nicci is memorable. The enhanced layout and modern design are bound to captivate customers and leave a lasting impression.

The fittings at the revamped Nicci store adds an edge with a touch of modern sophistication. Furniture that has been handpicked by the Nicci design team allows customers to find comfort amongst beautiful designs, ultimately creating a luxurious lounge-like feel. All features and fittings have been updated, reinvigorating and re-energising the store and its appealing ambience.

Improved facilities are in line with the brand’s rollout of updating its stores nationwide to its fresh look and modern vision. The makeover of its Hyde Park Corner store reflects the brand’s transformation and commitment to its customers, its passion for fashion, and its determination to innovation by continuously improving and staying ahead of the industry.

“We are thrilled to welcome our loyal customers and new visitors to our revamped Hyde Park Corner store,” says Niki. “This transformation reflects our commitment to providing an exceptional boutique experience, where fashion meets comfort and style.”

On behalf of Hyde Park Corner, Bharathi comments: “Our shoppers will re-discover a fresh, modern space that blends tradition with innovation.”

Exclusive Offerings

The Hyde Park has blossomed, featuring giant white flowers at the store front, symbolic of the brand’s growth and revitalisation. In addition, to commemorate the anticipated reopening, Nicci offered customers an exclusive in-store promotion, making this the perfect time to explore the new store and indulge in the latest sought-after fashion trends.

Nicci invites all fashion enthusiasts to join the celebration of its Hyde Park Corner reopening by visiting the centre to explore its latest collections and new, improved shopping experience with exceptional customer service.