LashXtend Empowers ZA’s Beauty Enthusiasts with Professional-Grade DIY Lashes

Johannesburg, South Africa — [August 24, 2025] — LashXtend, a leading South African beauty brand, is revolutionising at-home lash enhancement with its DIY lash extensions solution: Lash Ribbons™. These innovative products combine salon-quality aesthetics with user-friendly application, addressing growing consumer demand for convenient, affordable beauty options.

Market Growth Underscores Rising Consumer Interest

• According to industry research, the global eyelash extension market was valued at approximately USD 1.6 billion in 2024, and is projected to grow to USD 2.73 billion by 2031, with a compound annual growth rate (CAGR) of 6.95% (Verified Market Research).
• Regionally, the South African false eyelashes market generated around USD 6.8 million in 2024 and is expected to reach USD 9.2 million by 2030, growing at a CAGR of ~5% (Grand View Research).

These figures reflect a broader trend: beauty-savvy consumers are increasingly turning to at-home solutions that deliver professional results with enhanced convenience.

What Makes LashXtend’s Lash Ribbons Meaningful

LashXtend’s DIY lash extensions—the Lash Ribbons™—offer:

• Salon-quality looks at home thanks to pro-grade PBT fibres and nearly invisible lash bands (LashXtend).
• A simple, fast application process using only a pair of scissors and LashXtend’s specially formulated bond, resulting in lashes that last 5–7 consecutive days (LashXtend).
• Reusable capability up to four times, providing both cost-effectiveness and sustainability (LashXtend).
• Water resistance, allowing wearers to shower or exercise without compromising the look (LashXtend).

Expert Insight: Balance for Beauty and Ocular Health

While lash extensions are adored for their aesthetic impact—such as added length, volume, curl, and a brightened eye appearance—they come with caveats (LashXtend, South Hills Beauty Academy). Research underscores the importance of safe practices:

• A study among young women in Nigeria reported that 54% experienced one or more ocular side effects—such as itching, tearing, and heavy eyelids—during or after eyelash extension use (PMC).
• Conversely, removal of eyelash extensions has been shown to improve dry eye symptoms in some individuals (PMC).

These findings highlight the need for proper application and removal, even when using at-home alternatives. LashXtend’s Lash Apply Guide—linked on their site—provides detailed, professional instructions to promote safe use.

Product Range Highlights Accessible Beauty Options

Beyond Lash Ribbons™, LashXtend offers a diverse array of beauty solutions:

• Pre-glued lashes, for a quick, fuss-free application experience.
• Lash tools, including lash glue, lash sealers, serums, removers, and grooming implements—all designed to support comprehensive lash care.
• Lash kits and lash trays, catering to both novices and more experienced users (LashXtend).

Structured Application Workflow for Users

For readers exploring DIY lash application, here’s a clear, step-by-step workflow adapted from LashXtend’s guidance:

1. Select the appropriate Lash Ribbon™ or lash style.
2. Trim the strip to match the eye shape.
3. Apply bond and allow to slightly tack.
4. Place the lashes onto the natural lash line.
5. Press gently and allow the bond to set.
6. For removal: Use LashXtend’s remover tool and follow the official removal guide carefully.

Summary and Value for Readers

LashXtend is meeting growing South African demand for accessible lash enhancement with its DIY lash extensions, offering efficacy, professional aesthetics, and user safety. Supported by credible market data and ocular health research, the brand’s product ecosystem blends convenience with care.

Readers looking to explore or purchase salon-quality DIY lashes can start with the LashXtend collection of DIY lash extensions.

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