Known for its quality and affordability, George is the fashion division of ASDA, currently Britain’s second largest supermarket chain and part of the Walmart family. George has been at the forefront of fashion retailing, providing inspirational clothing for the whole family for 22 years, establishing themselves as one of Britain’s best loved retailers.

For the exciting launch of this internationally recognised brand, three exclusive temporary pop up shops have been set up in Cresta Shopping Centre Johannesburg, Galleria Shopping Mall in Amanzimtoti and Cape Gate Shopping Centre in Cape Town. These pop up stores will showcase a limited range of clothing from George, giving South Africans a small taste of the brand, and its remarkable quality.

All three temporary stores will running for up to three months. Of course, that doesn’t mean that George comes to an end. From the end of November, customers can add George baby clothes and George essentials (socks and underwear), to their shopping lists when they visit selected Game stores! Game will also be the destination for all exchanges and returns for items purchased from the temporary stores.

Game CEO, Robin Wright said, “It’s extremely exciting times for our Game customers and of course our Game team as we re-enter the clothing market. We believe that the George brand is the perfect fit for Game. The brand stands for quality, style and value, which is exactly what the Game customer expects when visiting one of our stores. Together, with George, we will be sourcing local clothing manufacturers as we slowly expand the range across our stores nationwide. Our biggest focus will be on baby clothing – expect great things here.”

For more information, visit www.game.co.za  and www.georgesa.co.za