Fitflop South Africa Introduces Its First Ever Sports Sneaker

FitFlop has launched its latest sneaker range, the Vitamin FF Knit Sports Sneaker - manufactured with Neodynamics technology, these trainers are biomechanically engineered for exercise, sports, gym activities and running!

The official launch took place on Tuesday, 15 November at the Camps Bay Retreat, a luxury boutique hotel tucked away on a large, private estate overlooking Camps Bay and the Atlantic Ocean. Attendees included local media and influencers who enjoyed a fun aerobics session with fitness instructor and influencer Carly Swartz, while everyone wore the bright Fuchsia Rose Mix Vitamin FF sneakers - experiencing first-hand the exceptional endurance and comfortability of the trainers.

Having been in development for over 2 years, the Vitamin FF is FitFlop’s first ever sports sneaker. A super-versatile hybrid that’s biomechanically engineered for exercise but is equally good as an everyday shoe for whizzing around the shops, speed walking to work or just wearing it for its actual-cool athleisure style. It’s also available in a wide selection of colours; one to match with any outfit!

“Our existing customers will be delighted that for the first time there is a FitFlop sneaker they can wear for their aerobics class, HIIT workout, walk on the promenade or a run. New customers can be excited by its sporty good looks and wealth of serious tech features!” say Kirsten Goosen, Marketing Manager at Into Brands.

The Vitamin FF boasts a sleek superlight sports look with a stretchy, breathable, pull-on knit upper, giving extra support at the sides and arch. FitFlop’s new Neodynamic midsole is a light high-rebound cushioning with a springy central plate that propels you forward and smooths out movement.

Flexible yet stable, superbly supportive, and movement-motivating magic.

FitFlop believes that for a shoe to be really cool it has to be comfortable. They make the world’s most comfortable ergonomic sandals, shoes and boots using world class designs, a splash of fashion, and an innovative mix of beauty, brains and biomechanics. The Vitamin FF features recycled and reprocessed materials, and simplified upper, as part of FitFlop’s e01 project to create more sustainable footwear:

Recycled PET polyester in knit upper (75%), heel/tongue webbing (100%), laces (50%)Insole foam – 30% reprocessed foam Midsole – 10% tea stalksOutsole – 10% reprocessed rubber

No matter the style, FitFlop is perfect for any occasion. Whether it’s sporting relaxed FitFlop sandals at the beach or turning heads in the latest sneakers, there’s FitFlop footwear for everyone.

Shop the Vitamin FF Sneakers or range of FitFlop footwear for men and women online at FitFlop or visit a Trenton store near you!