75 Years of iconic denim with Wrangler

Iconic denim brand Wrangler celebrates its 75th anniversary this year, and to mark the occasion, Wrangler will partner with The House of Machines in Cape Town, to host a First Thursdays party on Thursday, 06 October 2022.

With First Thursdays being very popular in Cape Town, The House of Machines’ (THoM) prime CBD location was the ideal spot to continue Wrangler’s celebrations.

Attendees can expect epic live music performances from well-known local bands Bam Bam Brown and Jak Tomas & Friends - who are regulars at The House of Machines. High energies are welcome and to add further excitement for the crowd throughout the evening, denim-lovers can look forward to standing a chance to win a Wrangler Icon Denim Jacket to the value of R2 499 - 1 of only 6 currently available in the country! To stand a chance to win this iconic piece, participants must share their Wrangler moment by tagging @wranglersouthafrica along with the hashtag #Wrangler75.

Good music goes well with even better food and drinks; attendees can look forward to tucking into delicious burgers from Frankie’s Burgers and bartenders mixing up signature Wrangler cocktails.

Throughout 2022, Wrangler has celebrated its 75th-year history, showcasing its western heritage and the resilience of a western culture. The Wrangler 75th campaign is the latest installment in Wrangler’s For The Ride of Life series, honouring stories of living life to the fullest, whoever you are, whatever stage you’re at and whatever life throws at you.

Wrangler’s journey to 75 was just the start of all that is still to come. Grab your mates, colleagues and partners, and embark on this monumental ride with Wrangler Jeans and The House of Machines!

Keep an eye out for the exciting competition on @wranglersouthafrica’s  and #Wrangler75, #WranglerSouthAfrica on social media pages - you don’t want to miss out!

For more information or to shop Wrangler, please visit The Drop

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About Wrangler®Wrangler has been creating stylish, well-made denim since 1947. Our belief has always been that clothing should be designed to fit the needs of the people wearing it. That’s why we embarked on a quest 75 years ago to create the best jeans, jackets and shirts for cowboys. While our products have evolved for today’s denim lovers, our commitment to innovation, expert craftsmanship, original style, and the American spirit remains the same. In Wrangler, we are strong and ready for life, every day.