South African chart-topping, multi-platinum artist, and three-time SAMA-nominated pop sensation Daniel Baron has kicked off 2025 with a bang, unveiling the official music video for his highly anticipated single ‘Up At Night’.

This sultry, high-energy pop-club banger marks Baron’s powerful return to his dance anthem roots, blending his signature genre-defying style with a hypnotic love letter wrapped in irresistible beats.  Directed by the acclaimed Matthew Marinus, the video is an intimate black-and-white masterpiece that captures the raw intensity of love and connection. Featuring Baron and his wife in a series of mesmerising, sensual moments, the visual perfectly complements the track’s dark, sultry tones and exotic energy. Its stripped-back aesthetic ensures the music remains the focal point, creating a timeless and emotionally charged experience for viewers.

“This song and video hold a deeply personal place in my heart,” shares Baron. “Collaborating with my wife on this project made it even more special. It’s a celebration of connection, passion, and the magic of creating something meaningful together.”

The track lyrically compares the entrancing beauty and allure of love to music that quite literally keeps you awake at night. Speaking about his inspiration, Baron explains, “I wanted to write about how the euphoria of being addicted to someone's love can literally keep you up at night—the rush, the intensity, the love-drunk obsession, and how music can magnify every emotion. ‘Up At Night’ is all about that energy you can’t shake off.”

 

With over 30 Number 1 hits and three SAMA nominations, Baron has firmly established himself as one of South Africa’s most versatile and forward-thinking artists. His induction into the Grammy Recording Academy in 2022 highlights his growing influence on the global music scene. Beyond his artistry, Baron continues to produce and collaborate, elevating the South African music industry on an international stage.

‘Up At Night’ is now available on all major digital music platforms now. Download or stream it here: https://lnk.to/DBUpAtNight.  

 

Watch the ‘Up At Night’ music video here: https://youtu.be/SV8mWUDVIYo