Nature Returns to Khayelitsha through Strongbow® and Greenpop’s Urban Greening Project

Nature, in all its refreshing glory, returned to the streets of Khayelitsha and Sinovuyo Old Age Home on April, 1st when the world’s favourite apple cider*, Strongbow Apple Ciders® and the HEINEKEN South Africa Foundation joined forces with passionate tree ambassadors, Greenpop to bring a touch of green back to this community in need. By planting 40 indigenous trees during the “Plant Day”, participants achieved their mission of remixing the beauty and freshness of nature with this truly urban landscape.

As part of this #NatureRemix, Strongbow® representatives, the Greenpop team, Khayelitsha councillor, Bongile Ngcani and members of the media armed themselves with compost, mulch and gardening tools to bring about this green revolution. “As an urban cider that has its origins in nature, Strongbow® proves that nature offers the ultimate refreshment with the power to rejuvenate cities across the globe,” says Strongbow® senior brand manager, Martine Erkamp.

“Teaming up with Greenpop; an award-winning non-profit organisation responsible for planting over 70 000 trees since 2010, was indeed a privilege and their drive to activate people from all walks of life to reconnect with plants, trees and greenery is truly in line with our efforts to bring nature back to the city,” adds Erkamp.

“As HEINEKEN South Africa Foundation, we are really proud to have partnered with, Strongbow, one of our brands, to in some way give back to the most vulnerable members of our community, the elderly. HEINEKEN truly believes in Brewing a Better World, a key strategy for our sustainability agenda.  What better way to do this than with partnerships such as this, between the community, NGOs and our brand, Strongbow®. As in the urban areas, we need the natural beauty of nature in our townships,” said Zodwa Velleman, Corporate Relations Director at HEINEKEN South Africa.

This initiative enjoys the full support of Ngcani and he says, “Bringing the natural beauty of trees to Khayelitsha serves as a positive reminder that we are not defined by challenging economic circumstances, but rather by what makes us ‘human’. Our roots reside in nature and there can be no doubt that the residents of Khayelitsha and Sinovuyo Old Age Home, will benefit from the hard work carried out by Strongbow® and Greenpop for many years to come.”

Following the success of this urban-greening initiative, one thing remains certain; Strongbow® is well on its way towards achieving the brand’s mission of refreshing our cities as part of a #NatureRemix revolution.

For more information on Strongbow’s range of real orchard apple ciders, visit www.strongbow.com, https://www.facebook.com/StrongbowSA/, or follow https://twitter.com/StrongbowSA on Twitter. Join the conversation at #NatureRemix.

*Based on volume. Source: Canadian Volume Report.

Issued by Eclipse Public RelationsSelloane MoleliEmail: selloane@eclipsepr.co.zaCell: 078 746 5210Landline:  0861 325 472 or 011 467 4552

On behalf of Heineken South AfricaMartine ErkampSenior Brand Manager

ABOUT STRONGBOW®

Strongbow® is the largest and most popular apple cider brand in the world with 125 years of cider-making experience. Our range of crisp and sparkling apple ciders are made from only natural apples and we’ll be launching in South Africa with 3 variants: Gold Apple, Original Dry and Red Berries. We the urban cider – a positive brand that’s grown from nature and remixed for the city. We believe that nature is the ultimate refreshment and we use it to rejuvenate cities across the globe.

Follow Strongbow® on Twitter at https://twitter.com/strongbowsa, become a fan on Facebook at https://www.facebook.com/StrongbowSA/ or visit the website http://www.strongbow.com/