Webfluential, Africa’s leading digital creator and influencer marketing platform, marks its 10th anniversary with the launch of a new suite of services, designed to supercharge the African creator economy.

Johannesburg, 13 November 2024 – Africa’s creator economy has exploded, transforming digital content into a $3 billion industry in 2023, with a projected growth rate of 28.5% per year and set to reach $17.8 billion by 2030. Yet, achieving financial sustainability remains challenging for many creators on the continent. To address this gap, Webfluential is launching an evolved platform aimed at unlocking new revenue streams and enhancing the long-term financial independence of African creators.

“For a decade, Webfluential has connected brands with influential voices through content creation,” says Murray Legg, Co-founder of Webfluential. “Today, we're taking a giant leap forward with our new platform that’s about empowering creators to monetise their passions independently.”

New Suite of Services for Content Creators

The newly expanded Webfluential platform introduces a comprehensive set of products and services tailored to the evolving needs of the African creator economy. This expansion positions Webfluential at the intersection of influencer marketing, e-commerce, and digital advertising, creating a holistic ecosystem for creators and brands alike.

1. Enhanced Content Creation & Collaboration
Creators gain access to sophisticated tools for ideation, content production, and distribution. Collaboration between brands and influencers is streamlined, making impactful partnerships more accessible.

2. Direct-to-Audience Sales
Webfluential introduces integrated e-commerce capabilities, enabling creators to sell digital and physical products directly to their audiences. With 47.4% of African creators already relying on digital product sales as their primary income, this feature meets a critical need for independent revenue streams.

3. Stock Content Marketplace
Creators can diversify their income by selling high-quality stock content directly on the Webfluential platform, expanding monetisation opportunities beyond traditional brand collaborations.

4. Lead Generation Tools
With Africa’s digital market rapidly expanding, Webfluential empowers creators to become valuable lead generation channels for brands, offering targeted outreach and engagement.

5. AI-Powered Insights
The platform leverages advanced AI tools to analyse content performance, audience engagement, and Return on Ad Spend (ROAS). These data-driven insights help maximise impact and optimise content strategies.

Empowering Africa's Creator Economy

The expanded services come as Africa's creator economy is projected to surpass $500 billion globally by 2027 (according to the TM Global Report: The Africa Creator Economy 2024). Webfluential’s new offerings address a longstanding gap in the market: the need for creators to turn their influence into sustainable businesses.

Webfluential's goal is ambitious: transforming the current track record of 100 influencer millionaires into 1,000 creator millionaires by 2028. The company aims to redefine the creator economy, providing the tools and resources needed to move beyond side-hustle culture and build lasting financial success.

“Our platform is built on the understanding that in the digital age, our creators are the storytellers who connect brands with audiences,” adds Legg. “Every creator has an unrealised net present value of their social capital, and we’re committed to helping them unlock that value as quickly as possible.”

About Webfluential

Webfluential has been a trailblazer in influencer marketing for a decade, facilitating thousands of successful partnerships between brands and content creators worldwide. With its latest platform expansion, Webfluential reaffirms its commitment to innovation and the growth of a connected, creator-driven digital marketplace.

For more information about Webfluential and its new platform, visit www.webfluential.com or contact This email address is being protected from spambots. You need JavaScript enabled to view it..

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Sources

• TM Global Report: The Africa Creator Economy 2024
• https://tmcon.live/creatorsreport2024/

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Press Contact

Mantis Communications
Kerry Simpson
Tel: 079 438 3252
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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Social Media Post

Webfluential Launches New Platform to Empower Africa's Creators
With new e-commerce tools, AI insights, and a content marketplace, Webfluential is transforming Africa’s creator economy. Discover how we’re unlocking financial independence for creators!

#CreatorEconomy #InfluencerMarketing #Webfluential #DigitalCreators #pressrelease #AfricaNewsroom #bizcommunity #publicrelations #africa #southernafrica #southafrica

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