Global leader in integrated hotel management and operations solutions, Valor Hospitality, has cemented its expansion in East Africa with the announcement of the signings of two new developments: the TUI Blue Watamu Hotel in Kenya and Zanzibar’s first Canopy by Hilton. 

“The addition of these new properties in East Africa signifies a robust part of our strategic growth plan, reinforcing our commitment to enhancing our global presence,” says Euan McGlashan, co-founder, and CEO Valor Hospitality.

Situated in the vibrant coastal town of Watamu, North of Mombasa, the TUI Blue Watamu Hotel development is scheduled to break ground in September 2024 and on completion, it will feature 124 guest rooms, suites and apartments with a wide range of amenities designed to cater to a diverse clientele including a beach club, specialty seafood restaurant, all-day café, cocktail and pool bars, and grill. In partnership with TUI Blue Valor Hospitality will oversee the development, management and operations of the property.

“Our collaboration with TUI Blue Resorts leverages their strong international market presence as a dynamic, family-driven brand,” comments Michael Pownall Managing Partner Africa, Middle East, Valor Hospitality. “Not only is the TUI Blue Watamu Hotel situated in an idyllic beach setting, but the area itself is a ‘hot’ destination for Europeans and urban Kenyans wanting to escape the hustle and bustle of nearby cities such as Nairobi and Mombasa.”

“International hotel brand franchises have shown superior results in competitive markets as the top business model in the USA and Europe. This strategy is proving to yield stronger commercial outcomes in Africa, making it a promising investment frontier.”

The 28-storey, 162 guest-rooms Canopy by Hilton Zanzibar - The Burj in Fumba Town, on the West Coast of Zanzibar, will embrace a new method of building by becoming the world’s tallest hybrid timber tower at 95 meters high and its remarkable architecture is set to become a global landmark for innovation and sustainability. The hotel also forms part of Fumba’s master Smart City plan which includes the development of a multitude of branded residences, offices, retail, and restaurants and to date, it has attracted 200 companies, built 600 plus residential units, created 500 permanent jobs, and secured $85 million in investments.

“We are thrilled to be part of such a visionary project with developer CPS Africa, bringing the Canopy by Hilton brand to life in Zanzibar. With construction due to start at the end of 2024, we cannot wait to combine our hotel culture and commercial expertise with the local hospitality, rich heritage, and natural charm that is present in everyone and everywhere on this beautiful Island,” comments Tony Romer-Lee, Managing Partner Africa, Valor Hospitality.

Valor Hospitality’s suite of services includes site selection, brand selection, financing solutions, project management, and operations management, providing tailored solutions that maximize returns and facilitate strategic growth.

Their commitment to excellence and sustainability in its operations is evident in its approach to their new projects and ongoing management across Europe, the Americas, Africa, South Africa, and the Middle East.

For all media enquiries please contact Mercia Swart by email on This email address is being protected from spambots. You need JavaScript enabled to view it. or by telephone on +27(0)72 233 0674.

For more information about Valor Hospitality and their innovative approach to hotel management and franchising, visit www.valorhospitality.com.

-- ENDS --

ABOUT VALOR HOSPITALITY PARTNERS:

Valor Hospitality Partners is a leading global full-service hotel underwriting, acquisition, development, management, and asset management company. With over 90 hospitality projects in its international portfolio, Valor Hospitality offers an array of services, including site selection, product and brand selection, entitlements, financing solutions, conceptual design, construction and project management, procurement, technical services, pre-opening, and operations management. Valor also provides consulting services on a wide range of project scenarios, including working with new or existing ownership groups on reviewing site selection, assessing feasibility studies and project budgets, compiling project budgets, and underwriting. For more information, visit valorhospitality.com connect with Valor on Facebook and LinkedIn.

ABOUT TUI BLUE:

TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts leading leisure hotel portfolio.

ABOUT HILTON:

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 23 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.