An Innovative Payments and Loyalty Solution Expanding to a Global Market

Industry experts Brian Dunne (UK) and Debbie Ghillino (South Africa) have joined forces to form OneTap Group Ltd, a new UK-based company poised to take OneTap Loyalty® technology global. Originally developed by Australian company Elevate Loyalty Pty Ltd, this innovative payments and loyalty solution has attracted significant investment due to its unique value proposition.

Debbie Ghillino, CEO of The Incentive Company in South Africa, expressed excitement about the global potential of the technology: “We are blown away by the brilliant proposition that OneTap Loyalty® offers and are excited to be part of this very clever loyalty solution on a global scale.”

Brian Dunne, who has decades of experience in the payments industry with major retailers such as One4All and Target, echoed her sentiment: “With OneTap Loyalty® technology, we are the first to market with a truly global offer, and the new company gives a grounding for serious growth, which is tremendously exciting.”

Following the exit of Bink from the UK market, OneTap Group Ltd steps into the gap left behind with a solution that integrates retail loyalty programmes seamlessly with consumer payment cards.

Revolutionising Retail Loyalty Programmes

Developed by Elevate Loyalty Pty Ltd, OneTap Loyalty® revolutionises how customers engage with loyalty programmes by integrating them directly with payment cards. This innovative approach eliminates the need for separate loyalty cards, allowing customers to earn rewards, points, and benefits every time they shop—simply by using their payment card.

Carly Neubauer, Managing Director of both OneTap Group Ltd and Elevate Loyalty Pty Ltd, stated: "The Australian market provided a solid foundation to develop our solution, and now we are taking it global with a trusted offering."

Global Partnerships

OneTap Group Ltd has partnered with Fidel API, owned by Enigmatic Smile, to enable a truly global offering. Carolina Parados, Vice President at Fidel API, said: "We are very excited to partner with OneTap Loyalty® globally. This partnership allows us to provide seamless, scalable solutions that meet the evolving needs of a global audience. Together, we aim to transform how brands interact with their customers and foster long-term loyalty."

Additionally, OneTap Group Ltd has teamed up with Lexer, a leading customer data platform operating across Australia, the US, and Southeast Asia. This partnership allows retail clients to access OneTap Loyalty® technology directly via the Lexer system, providing rich data insights and closing the loop between online and offline customer interactions.

Aaron Luxmoore, Head of Sales & Partnerships for ANZ at Lexer, said: "Retailers are looking for new ways to gain data from customer transactions, and OneTap Loyalty® provides direct first-party data."

A Solution for Today’s Retail Landscape

OneTap Loyalty® offers a streamlined, convenient solution for customers and businesses alike, making loyalty programme participation effortless. Carly Neubauer noted the growing importance of loyalty programmes in household budgeting, especially as families seek to make ends meet. With the global market in its sights, OneTap Group Ltd is set to change how loyalty programmes are managed and experienced.

For more information on OneTap Loyalty® and how it’s transforming the global retail landscape, visit OneTap Group Ltd.

Press Release Submitted By:

• Company Name: OneTap Group Ltd
• Contact Person: Carly Neubauer
• Contact Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
• Website: www.onetaployalty.com

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