13 September 2024

Team Building: Keeping the Window Open

Submitted by: Shirley Williams Williams
Team Building: Keeping the Window Open

We all know the typical team-building experience: games, presentations, laughter, awkward moments, dinners, drinks, and fun. While these events may leave us feeling energised, the feel-good vibes tend to fade quickly as we return to routines and deadlines. Often, teams reflect on past events with the sentiment: "Nothing really changed, but let's just go and have fun."

However, team building, when done right, can be much more than just a short-lived boost. It has the potential to create lasting connections, foster deeper collaboration, and drive meaningful changes. Done well, team building can be like opening a window, letting in fresh air and sunlight to revitalise a team.

From our experience in team development and leadership, we have identified several key elements that make team-building sessions impactful and memorable, helping to ensure their benefits last long after the event:

1. Create a Space That Builds Community

From the beginning, it’s important to ensure that the session feels different from the typical workspace. Avoid things that create distance, such as auditorium-style seating, "death by PowerPoint" slides, and microphones. Instead, focus on fostering connection and community by creating an environment that promotes interaction and a sense of belonging.

2. Build Connection Through Storytelling

Often, teams don’t truly know each other, a challenge that has been exacerbated by remote and hybrid working models. Leaders frequently report that their teams operate in silos or don’t communicate well. Encouraging authentic storytelling helps break down barriers and stereotypes. When team members share their personal stories—challenges, life experiences, and talents—it fosters trust and a deeper connection. Many underlying issues are addressed simply by creating opportunities for people to connect in meaningful ways.

3. Create a Safe Space for Accountability

Encouraging reflection on each person’s contribution to what is and isn’t working within the team is crucial. This helps prevent a blame culture and empowers team members to take ownership of their actions and inactions. It reinforces the idea that we all have the power to influence positive change within the team.

4. Build the Team Through Feedback

Without direct and honest feedback, team members are left in the dark about what they’re doing well and what needs improvement, often leading to gossip and unproductive work environments. Providing tools for constructive feedback can transform team dynamics. Positive feedback is also essential—celebrating successes helps people feel valued, motivated, and more prepared to tackle areas needing improvement.

5. Co-Create a Vision and Map the Way Forward

Invite the team to co-create an alternative vision for their future, allowing them to reimagine how they work together. Focusing on possibility thinking—rather than staying stuck in challenges—opens up room for innovation and new ideas. Packaging this vision in a way that can be shared with the wider organisation increases accountability and excitement about the future.

6. Incorporate Fun and Play

Play is a powerful tool for learning and leadership development. It allows team members to engage in problem-solving and bonding in a relaxed environment. In one recent session, a team leader realised the importance of asking for help during a problem-solving exercise, a breakthrough moment for both him and his team. Play creates a safe, experiential space for team members to connect.

Keeping the Window Open: Sustaining the Impact

The moment a team-building workshop ends, the window of energy and opportunity begins to close. So how can teams keep it wide open, ensuring lasting connection and performance?

7. Create Practical, Easy-to-Implement Next Steps

Ensure that teams leave the session with practical next steps that can be easily integrated into their routines. Regular check-ins on the outcomes and learnings from the team-building session will help maintain momentum and keep everyone committed to their new ways of working. Frequent and timely follow-ups are key to sustaining change.

As you plan your next team-building session, consider how to maximise its impact by incorporating these essential elements. By striking a balance between work and play, you can ensure that your team leaves feeling connected, committed to new ways of working, and equipped with the tools to sustain long-term change.

Total Words: 676

Shirley Williams Communications

Shirley Williams Communications specialises in communication, marketing and publicity offering our service mainly in the B2B field. We help medium to large businesses communicate their brand messages using pertinent communication across a variety of media to create an impression and grow their brands.