Profitroom is thrilled to announce a global partnership with MCI Capital S.A.!

This collaboration marks a pivotal moment in the company's journey, allowing greater heights of dynamic growth. Together, the companies join forces to revolutionise direct booking technology for hotels, resorts, and hotel groups worldwide, ensuring unmatched convenience and efficiency to valued clients.

MCI Capital S.A. stands as a beacon of dynamism among investment funds, specialising in digital transformation processes, the fund invests in internet companies, entities transitioning from traditional to digital business models, and those shaping the internet infrastructure landscape. 

This marks Profitroom's acquisition, attracting keen interest from over 50 funds and companies eager to join the vision. Speaking to the acquisition, Marcin Dragan, Profitroom's Founder and CEO, states "Profitroom's profitability has consistently fuelled our reinvestment into further development. With our new partnership, our aim is clear: to embark on an accelerated growth trajectory through amplified investment in innovative products”.

While MCI acquires a majority stake of 65% in Profitroom, the management team remains unchanged. Founders Marcin Dragan and Krzysztof Grzęda will continue to lead the charge, ensuring seamless execution of our ambitious development plans. Marcin Dragan emphasises, "MCI's substantial investment in Profitroom, valued at R1.3 billion, provides a significant boost to our ongoing growth efforts – especially in one of our most prominent focus regions, South Africa. Since our inception, we've pursued ambitious plans for substantial growth and delivering cutting-edge technology to support direct booking strategies”.

Profitroom's solution has been recognised by the independent American industry portal HotelTechReport.com as the best in the world within its category, as well as a recent win at the FEDHASA Hospitality Awards 2024, as Hospitality Technology Provider of the year. These award wins coupled with MCI's investment, sets Profitroom up for further expansive growth, bolstering the global platform. This commitment is underscored by continuous focus on innovation and substantial investment in solution development. Setting sights on Western Europe, Africa, and Latin America, as well as expanding into the Middle East and Asia, shaping the future of direct booking technology on a global scale.

About Profitroom

Profitroom is a unique supreme direct booking engine for outstanding hotels with exceptional needs and high standards. 

The innovative solution empowers clients to elevate their online direct share, with some experiencing an increase of up to 96% in direct bookings. Unlike any other offering on the market, the comprehensive tool seamlessly integrates direct bookings on your website with other distribution channels, automated marketing, SEO and SEM campaigns, cross- and up-selling opportunities, and much more.

By choosing this system, you will increase your volume of guests, reach a new level of hotel profits, relieve your staff and improve the image and recognition of your brand. By managing everything from one place, your success will be closer than ever.