Profitroom, a trailblazer in hospitality technology solutions, announces their headline sponsorship of the inaugural prestigious 2024 Federated Hospitality Association of Southern Africa (FEDHASA) Awards. This sponsorship is Profitroom’s love letter to local talent and highlights the company’s commitment to recognising and celebrating the cream of South Africa's hospitality crop.

Michael Puffett, Senior Business Development Manager at Profitroom,  says “ The efforts put into achieving excellence in the hospitality industry are undeniable. We are proud to be a part of this process and acknowledge various aspects of excellence, including operational efficiency, leadership, customer satisfaction, innovation and adaptability, sustainability, and overall contribution to the industry.”

Recognising the best and the brightest:

The idea of the FEDHASA Hospitality Awards was born out of a need to celebrate the amazing work and outstanding achievements in the hospitality industry. Too often the amount of work that goes into crafting unique and memorable guest experiences goes unnoticed. This has changed, from operational efficiency to innovation and sustainability, these awards cast a spotlight on the individuals and organisations that are shaping the industry's future.

Lee-Anne Singer, Cape Chairperson at FEDHASA says, "We are thrilled to be able to show our industry partners that we see the work they are doing and appreciate it in a tangible way. Without them, South Africa’s tourism industry wouldn’t be what it is and these awards are our way of saying thank you.”

A first of its kind:

This inaugural awards program features an array of categories, including General Manager Hotel, General Manager Restaurant, and Business Support. Each category represents a pillar of excellence, showcasing the diverse talents and contributions within the hospitality landscape.

Through its innovative technology solutions and unwavering commitment to partnership, Profitroom continues to disrupt the hospitality landscape. By sponsoring the FEDHASA Awards, Profitroom reaffirms its dedication to celebrating the industry's brightest stars and driving collective success.