Agency Secures 'Agency of the Year' Title and Multiple Awards

Johannesburg, South Africa – 09 December 2024 – Penquin, a leading brand and communication agency, has solidified its position at the forefront of modern marketing with a stellar performance at the 2024 MMA SMARTIES Sub-Saharan Africa Awards. The agency not only clinched the prestigious ‘Agency of the Year’ title but also took home several accolades across various categories, underscoring its commitment to excellence and innovation.

Celebrating Marketing Excellence

The MMA SMARTIES Sub-Saharan Africa Awards honour the most effective marketing efforts in the region, recognising campaigns that demonstrate exceptional creativity, strategy, and measurable impact. Penquin’s outstanding performance highlights its ability to connect with diverse audiences through innovative storytelling and cutting-edge marketing techniques.

Award Wins for Penquin

Penquin received recognition across multiple categories, reflecting its expertise and versatility:

• Bronze in Product and/or Service Launch: Suzuki Jimny Vehicle Launch
• Bronze in Cross Digital Media Marketing: Suzuki 'Make The Right Choice' Campaign
• Bronze in Omnichannel Marketing: Suzuki Fronx Vehicle Launch
• Silver in Product and/or Service Launch: Suzuki Fronx Vehicle Launch
• Silver in Short or Long Form Video: ‘Suzuki – Chasing The Fun’
• Silver in Programmatic Marketing: Xbox Festive Campaign 2023
• Gold in Cross Digital Media Marketing: Xbox Festive Campaign 2023
• Gold in Gaming, Gamification, and E-sports: Xbox Festive Campaign 2023

A Milestone Achievement

Veronica Moleele, CEO of Penquin, shared her pride and gratitude for the recognition:
"Being named 'Agency of the Year' is a tremendous honour and a testament to the passion, creativity, and dedication of our team. Each campaign reflects our commitment to pushing boundaries and delivering meaningful results for our clients. These awards inspire us to continue innovating and creating impactful stories that connect with audiences. We are immensely grateful to our clients for trusting us to bring their visions to life."

Driving Innovation in Marketing

The awards reaffirm Penquin’s status as an industry leader, with its campaigns setting benchmarks for creativity and effectiveness in Sub-Saharan Africa. As a key player in the region, the agency is poised for continued growth and success, leveraging its expertise to deliver impactful campaigns that resonate with audiences and achieve measurable results.

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Social Media Post

Penquin Shines at 2024 MMA SMARTIES Awards!

Congratulations to Penquin for winning ‘Agency of the Year’ and taking home multiple awards, including Gold in Gaming, Gamification, and E-sports for the Xbox Festive Campaign 2023. A testament to creativity, innovation, and excellence in marketing!

Award Highlights:

• Gold in Cross Digital Media Marketing
• Silver in Short Form Video
• Bronze in Product Launch

Kudos to the team for pushing boundaries and making an impact! #Penquin #MMASmartiesAwards #AgencyOfTheYear #MarketingInnovation #DigitalMarketing #Xbox #Suzuki #mypressportal #pressrelease #AfricaNewsroom #bizcommunity #publicrelations #africa #southernafrica #southafrica