Mortimer Harvey wins Western Union® social media account

JOHANNEBSURG – 03 July. Over 200 countries and territories trust Western Union to send and receive money worldwide. And now, Western Union has entrusted us, at Mortimer Harvey, with unifying the African segment of their global audience through one social media platform. Entrusting us with the task of communicating with five different countries, a plethora of cultural and religious beliefs, as well as a multitude of different languages is testament to our innovative approach to non-traditional social media communications.

A combination of in-depth strategic insights, creative social media copywriting and intensive programmatic targeting has enabled us to produce segmented communications that cater to a wonderfully diverse community. Our primary mandate is to unify this community through inspiring, thought-provoking social media content.

Run-of- the-mill content is a thing of the past and at Mortimer Harvey we are using this opportunity to flex our muscles, both creatively and digitally. By furthering our ability to innovate within the social media realm we are ensuring that as our industry adapts, so do we.For further information please contact:

Jacques Verster at Mortimer Harvey

Tel: 011 996 2833Email: jacques@mortimerharvey.com

EDITOR’S NOTES

About Mortimer HarveyMortimer Harvey is an independent, OmniChannel, results-driven consulting, marketing andMortimer Harvey is an independent, OmniChannel, results-driven consulting, marketing and integrated communications company that delivers hard-working strategy, business, advertising and marketing solutions. Their regional offices in Johannesburg, South Africa and Cairo, Egypt are well placed to help their clients achieve the widest possible reach.

The company delivers true OmniChannel solutions and a full go-to- market service to clients through their team of in-house industry specialists in all fields.

• Mortimer Harvey Advertising and communications, including above-the- line, below-the- line, promotions, shopper and retail marketing, digital, CRM and direct marketing.
• MH Africa Middle EastOmniChannel services, plus go-to- market strategy development informed by data-driven insights operating across Africa and the Middle East.
• MH DigitalContent development and implementation for online, social, mobile, app and digital platforms.
• MH Public RelationsPublic relations and media management.
• Boom.StudioA new record label that challenges traditional music marketing.
• GravitateMulti Video Programming and content generation.
• Kulcha.Click Influential tastemakers creating authentic brand experiences at the intersection of culture and content.
• Loyal SolutionsA state-of- the-art, Cloud-based loyalty programme management platform with real-time benefits.
• Stream.DigitalLive and on-demand video streaming and content distribution.
• LM&PBrand promotions, events and experiential marketing.

For further details, visit mortimerharvey.com