Dentsu Digital INC. Awarded New York Festivals 2025 Best OF Show Award
Written by: BizCommunity Editor Save to Instapaper
The New York Festivals Advertising Awards (NYFA) 2025 winners have been announced (Image supplied)
In addition, eight Grand Awards, 57 Gold Tower Awards, 68 Silver Towers, and 114 Bronze Towers were awarded.
Best of show
Dentsu Digital Inc.’s Sato 2531 for Think Name Project sought to advance gender equality by addressing the identity loss and career setbacks many women face due to Japan’s law requiring married couples to share the same surname.
The campaign sparked global attention: featured by over 1,500 media outlets in 102 countries, presented at a Ministry of Health, Labour and Welfare press conference, and submitted to UN Women.
Forty organisations joined the movement by temporarily adopting the surname “Sato.”
The UN has since urged Japan to revise the law within two years.
The public momentum helped elect a prime minister who supports the change.
The 2025 Grand Awards
- Branded content/entertainment: McCann XBC From Fan to Featured – Mastercard
- Collaboration & partnerships: Dentsu Digital Inc. SATO 2531 – Think Name Project
- Film Craft: Klick Health 47 – Café Joyeux
- NYF Cristal Village Award: MullenLowe MENA The Art Of Stains – OMO (Dirt is Good)
- Outdoor: VML Thanks for Coke-Creating – Coca-Cola
- Public relations: Dentsu Digital Inc. SATO 2531 – Think Name Project
- Purpose: Dentsu Digital Inc. SATO 2531 – Think Name Project
- Social media & influencer: Serviceplan Germany “Rainbow Wool” – Schäferei Stücke
2025 Industry Awards
The 2025 Industry Award recipients are determined by the number of top-scoring entries that earn trophies, based on results from the New York Festivals 2025 Executive Jury.
These outstanding companies have set new benchmarks for excellence and left a lasting mark on the global advertising and communications landscape.
- Agency of the Year - Klick Health
- Agency Network of the Year – VML
- Holding Company of the Year – WPP
- Production Company of the Year - Zombie Studio
- Brand of the Year - Café Joyeux
All entries into the 2025 NYF Advertising Awards competition were judged by 350+ members of NYF’s Shortlist Jury, 2025 Executive Jury, and speciality executive juries, including Film Craft, Design, PR, and Future Now.
We submit and automate press releases distribution for a range of clients. Our platform brings in automation to 5 social media platforms with engaging hashtags. Our new platform The Pulse, allows premium PR Agencies to have access to our newsletter subscribers.
Latest from
- Seven Reasons Smart Consumers Prefer Brands That Educate Rather Than Push Products or Hard-Sell
- Shark Exhibition Showcases Innovative Solutions to Protect Both Marine Life and Human Safety in SA Waters
- Domain Parking Demystified A Strategic Tool for Brand Protection and Future Online Growth
- Toyota South Africa and Kaizer Chiefs Turn Sponsorship Into Impact With Outreach to Ethelbert Centre
- Woolworths Becomes First SA Retailer to Offer Tailored Health Cover to Thousands of Employees
- Celebrating PR With Purpose A Tribute to Storytellers Who Place Humanity at the Heart of Influence
- Tired of the Grind? Why So Many South Africans Are Unhappy at Work and Looking for Something Better
- Megapro Appoints Marc Jury as CEO as Sports Marketing Veteran Prepares to Become Majority Shareholder
- Glencore-Merafe Resources Commits to Sustainable Impact With Handover of 11 Community Projects
- The Business Show Africa 2025 Promises Game-Changing Opportunities for Entrepreneurs and Startups
- Flow Launches Shoppable Audience Marketplace Giving Advertisers Instant Access to Premium First-Party Data
- CILTSA ESG Conference Unites Transport and Logistics Leaders to Accelerate Sustainable Industry Change
- South Africa Continues TO Engage The United States (US) Government ON The Reciprocal Tariffs
- CCBA Marks Nine Years of Growth With Major Investment Milestone and Ongoing Commitment to Africa
- African Bank and Pace Car Rental Partner to Deliver Unmatched Customer Rewards in Mobility and Travel
The Pulse Latest Articles
- Xlink: An Avant-garde, Purpose-driven Fintelco Driving Digital And Payments Interoperability On The African Continent (August 1, 2025)
- Success Is Just The Beginning For This South African Brand (July 31, 2025)
- Embassies Business Fair And Conference 2025 To Fast-track Africa’s Global Economic Integration (July 31, 2025)
- There Is A Small Business Funding Readiness Crisis In South Africa (July 30, 2025)
- Young Achievers Shine At The Top Of The Growthpoint Gems Class (July 30, 2025)