One wouldn’t necessarily associate EFC (Extreme Fighting Championship) Africa with online trading company CM Trading, but with their reputation for an out of the box approach to investment opportunities, assuming anything about these connected mavericks might leave you somewhat surprised. The announcement of their one-year sponsorship of EFC Africa, along with their 6-month deal with middleweight king Dricus du Plessis to act as their brand ambassador, has certainly cemented their eagerness to disrupt a sometimes-staid environment and to appeal to a broader base of clients – demystifying online trading and demonstrating its accessibility to everyone.

"We are very excited about our new partnership with the EFC. As Africa’s largest and best-known online broker, CM Trading’s cooperation with Africa’s fastest growing sport is a natural fit. CM Trading is Africa’s local international broker, so it was a perfect match. As the largest broker in Africa, it's our mission to encourage new and experienced traders to choose safe and regulated trading conditions which we provide to our clients all over the globe" says Daniel Kibel, CM Trading Co-Founder.

With the aim to increase brand awareness and explore other markets all over Africa, a sponsorship of this nature, especially with the growing popularity of EFC across the continent, and the globe, is a solid step in the right direction. Supported by TV adverts and branding rights; and with the commitment from EFC to promote the partnership in campaigns through its social media channels and other forms of media, it certainly is only a matter of time before word hits the street of Africa’s largest broker partnering with Africa’s fastest growing sport.

The winning fit is made even more relevant with the announcement of CM Trading’s award for the third time as the “Best Performing Broker in Africa”, this time by International Business Magazine - truly a prestigious achievement in a much sought-after category. Winning this award three years in a row is unprecedented and has reinforced their standing across global platforms as an African force to be reckoned with.

And the future? Does a successful sponsorship of this nature mean that we are going to see more unforeseen partnerships and innovative brand awareness tactics from CM Trading popping up in the future? “Watch this space”, is Kibels enigmatic response.