Investec sponsors airport.tv’s Business News

Investec is sponsoring the business news on airport.tv® - a fully-fledged digital television channel that airs in 9 ACSA-managed airports throughout South Africa, as well as Kruger Mpumalanga International Airport.

The sponsorship campaign showcases the company’s Asset Management product to a targeted, captive audience. Airport.tv® is viewed by over two million consumers every month. Furthermore, it offers brands an upper income consumer group with a keen interest in banking and asset management. “The airport.tv® audience profile is an ideal fit for banking and asset management companies. For the next few months Investec will be sponsoring our business news content segment, thus exposing the brand and the asset management product to a high income business and leisure traveller market,” says Mzukisi Deliwe, director: Airport Ads. “Investec initially booked a 30-second commercial on airport.tv® for one month, and subsequently booked one of the key sponsorship packages. Through the use of this sponsorship the brand has the advantage of communicating their unique proposition,” continues Deliwe. Airport.tv® provides brands with the opportunity to communicate with the sought-after business traveller. Travellers experience high dwell times within an airport environment and this offers a space for delivering product information and messaging. For more information on airport.tv®, visit, www.provantage.co.za, phone Mzukisi Deliwe on +27 86 177-6826 or email mzi@provantage.co.za. Alternatively, connect with them on Twitter.