CELEBRATING DIVERSITY IN HERITAGE MONTH – Universum to host a powerful webinar on engaging Human Capital

Johannesburg, 22 September 2021 – Richard Mosley, Chief Strategist Officer at employer branding agency Universum Global will walk guests through the Universum Employer Value Proposition (EVP) Development Process with fellow expert panellist Paul Byrne, Head of Insights at Saongroup Africa on Wednesday, 29 September between 11am and 12pm. This webinar will share insight on the ever-growing importance of the Employee Value Proposition (EVP). As remote and hybrid working models evolve, evidence is mounting that, to retain skilled Human Capital, a robust EVP is becoming essential. Registration for the webinar is now open and any interested parties are invited to sign up.

Heritage Month in South Africa celebrates the nation’s diverse cultures and spirit of inclusion. To commemorate the human diversity that is such a point of pride for millions of South Africans, Universum global is honouring working people by sharing expert advice on creating viable EVPs during the pandemic and beyond.

Pabi Mogosetsi, Employer Branding Advisor and Country Manager for Universum South Africa comments, “We have so many reasons to celebrate our diversity and our amazing stakeholders and culture this month, and what better way to do that than to share some tips on how to build your most valuable asset as a business – your people.

“We want to commemorate Heritage Month by unpacking the true value of a good employer brand, and how businesses can keep their brands relevant to their employees”.

The webinar will address the following pertinent topics about employer branding and nurturing a workable EVP:

• Where do you start?
• How to understand your Employer Brand
• How Universum can help with these objectives
• How to build your EVP leveraging your Human Capital
• How to develop a truly robust EVP using diversity and inclusion as building blocks

Mogosetsi adds, “Employers find themselves asking, ‘Why can’t I retain my staff?’, and ‘How do I make my employee experience a bit better?’, or saying, ‘I need an EVP refresh to show that my brand perception is not this but that…’

“We will explore these areas of employer branding and share insight about how Universum can assist in building up those key parts of the employer brand”. She concludes, “We want this to be a learning session where we have a discussion on the EVP Development and other topics that can help you better understand your employer branding efforts”.

Event details:29 September from 11:00 – 12:00Event: EVP Development Presentation To register, visit here on or before 28 September 2021, and to find out more about Universum, visit https://universumglobal.com/.

About UniversumUniversum is the global leader in employer branding. Advising the leading employers in the world to better understand, attract and recruit talent. During our 30+ years we have established ourselves in 60 markets with 20 offices covering the world. Our solutions are actionable research, strategic advisory, data driven communication solutions - and being a pioneer in social media solutions in the world for talent branding, sourcing and analytics. A trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as global media partners that publish our annual rankings and trend reports, with 2,000 partner universities worldwide conducting research on the career and employer preferences of top talent. Universum surveys on an annual basis over 1,000,000 students and professionals worldwide.

For more information, go to Universum Global