Brand Inc., the creative sponsorship strategy and implementation agency within the HaveYouHeard Group of specialist creative communications businesses, has appointed Izak van der Walt as its Head of Sponsorships.

Before joining the HaveYouHeard Group, Izak started his career in sponsorships on world-renowned properties such as Absa Cape Epic, Absa Currie Cup and Klein Karoo Kunstefees. Most recently, as Business Unit Director at HaveYouHeard, he has managed sponsorship campaigns for Old Mutual and Toyota, as well as through-the-line campaigns for Campari, Jeep Clothing and Distell.

“Effective sponsorships are built on innovative ideas, meaningful contributions and authentic reasons for partnerships to exist. Brand Inc. is a creative sponsorship agency that puts the ‘Why?’ back into brand sponsorships by leading with the creative and strategic approach before negotiating rights. This ensures media roll-out never eclipses strategic intent and ROI is maximised for both parties,” van der Walt said.

“I’m excited to combine my passion for sponsorships with integrated storytelling. I am fortunate to work alongside a talented studio, which will push the limits on delivering standout content and experiences for fans and brands.”