Johannesburg 16 October 2023 Classic marketing strategies are no longer enough to move businesses forward. Today’s marketers must hone their technology skills to drive their own competitiveness and that of their clients. To this end, the 2023 IMM (Institute of Marketing Management) Conference will venture into the realm of AI and explore its potential in marketing, says Irene Gregory, CEO at the IMM. “The evolving landscape of influencer marketing will be explored, and its impact redefine. In addition, delegates will learn how to navigate the intricacies of user-generated content, striking a balance between its vibrant energy and potential risks.

“Attendees will get to explore captivating narratives and innovative strategies at the conference,” Irene says.  “This event offers a unique opportunity to delve into the art of creating compelling brand stories, to uncover global trends in marketing, and to understand the significance of partnerships in building a stronger South African brand.”

The 2023 IMM Conference takes place in Johannesburg at the IMM Graduate School of Business on 8 and 9 November 2023.

This year’s conference with the theme “Global Thoughts, Local Leaders” is aimed at all levels of marketing professionals. Everyone from vice presidents of marketing, chief marketing officers and marketing directors to brand managers, advertising agencies, social media marketing specialists and marketing consultants are urged to attend.

The outstanding achievements of South African marketers will also be celebrated and recognised at the event. Through the Marketing Excellence Awards, the IMM seeks to recognise contributions to the industry by bold brands and marketers who display thought leadership and commitment to excellence in the art of marketing. A committee of South Africa’s top business and marketing executives, as well as marketing education specialists, will identify individuals, brands and businesses that will be honoured at the Marketing Excellence Awards gala dinner on the evening of 8 November 2023.

Information and updates are available on the event website: https://imminstitute.co.za/annual-imm-marketing-conference-2023/

For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it.

About the IMM

The Institute of Marketing Management South Africa (IMM) has been the pre-eminent marketing institute in Southern Africa for decades. It brings together like-minded individuals to share thoughts and experiences within the rapidly changing marketing environment.

The Institute of Marketing Management South Africa offers a wide range of value-added products and services for marketing professionals who are Associates in either an individual or corporate capacity.

www.imminstitute.co.za