Kagiso Connect Appoints Linda Snyman as Strategic Digital Growth & Revenue Partner to Drive Multi-Platform Innovation

Kagiso Connect has announced a key strategic appointment as it strengthens its digital commercial capabilities following its transition from Kagiso Media Radio.

Linda Snyman has joined the executive team as Strategic Digital Growth & Revenue Partner, a role designed to bridge the gap between the group’s extensive digital audience engagement and scalable commercial value.

Kagiso Connect’s digital portfolio includes the websites, apps and digital audio platforms of Jacaranda FM and East Coast Radio, both long-standing leaders in South Africa’s radio industry. The portfolio has recently expanded to include the global lifestyle brand Time Out as well as digital financial services brokerage Vouch SA.

Together, these platforms extend the reach and influence of the company’s content beyond traditional broadcasting, creating new opportunities for audiences to engage, participate and connect with brands.

Snyman brings extensive experience in digital revenue strategy, audience monetisation and commercial innovation. In her new role, she will focus on expanding digital revenue streams and refining Kagiso Connect’s commercial digital offering. She will also work closely with media sales house Mediamark to optimise and strengthen the company’s market positioning.

Snyman says she is excited to help drive the next phase of growth for Kagiso Connect’s digital portfolio.

“I’m genuinely excited to be joining Kagiso Connect at a moment where digital is ready to level up,” she says. “My focus is simple: to help grow digital revenue in a way that’s future-fit — with clearer pricing, smarter packaging, stronger proof points, and proper go-to-market energy. Digital audio, display and podcasting can be meaningful growth drivers here, and I’m excited to help build that engine, making sure the commercial story matches the real value of these brands and turning that into scalable revenue growth.”

Nick Grubb, CEO of Kagiso Connect, says the appointment comes at a pivotal moment for the organisation as it further integrates its digital and broadcast capabilities.

“Digital platforms have long been an essential extension of our broadcast brands, providing audiences with new ways to engage with our content and our communities,” says Grubb. “Linda brings a wealth of industry experience and strategic insight, and we are excited to have her join us as we continue to grow the value of our digital platforms for both audiences and advertisers.”

With a strong portfolio of trusted media brands and highly engaged digital audiences, Kagiso Connect continues to position itself at the forefront of South Africa’s evolving media landscape. By combining the power of traditional broadcasting with digital innovation, the company is creating richer experiences for audiences while delivering greater value and measurable impact for advertisers.