Wednesday, 16 December 2020

Driving entrepreneurial growth through mentoring

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Driving entrepreneurial growth through mentoring

By Andrew Weinberg, CEO of 2Engage

The rise in the amount of knowledge sharing and mentoring by businesspeople through partnerships with SMEs and entrepreneurs in order to help them survive and succeed, has been, and continues to be, a silver lining in the overwhelming Covid-19 cloud. It’s a new reality that needs to be encouraged to grow across all sectors of business.

The significant number of jobs losses in South Africa in 2020 now means there are more people who need to find some way to bring in income – many will become entrepreneurs and will start small or even medium enterprises.

A significant proportion of business survivors in this pandemic are themselves entrepreneurs. From the outset, they had reduced operational costs, they understand their markets, and were able to streamline and adapt to the rapidly changing economic environment.

For instance, in a local street in the northern suburbs of Johannesburg, out of five eateries that existed before the pandemic, one has survived – the one that was the most popular before the crisis. There are valuable learnings to be shared there that could make a difference to struggling SMEs or start-ups.

If a few thousand successful businesspeople take it upon themselves to advise, mentor and support just 10 entrepreneurs or potential small businesses each – according to their own time availability – and those mentored entrepreneurs then each partner with 10 more, ad infinitum, the number of successful and growing businesses would escalate exponentially.

Personal experience with the international Endeavor organisation, a high-impact entrepreneurship movement of ‘entrepreneurs for entrepreneurs’, created to multiply the impact of its invited membership of entrepreneurs, has proven the value of knowledge sharing many times over.

The Endeavor model is designed to search for, select and scale up entrepreneurs with the greatest potential for large-scale success, then spread their stories and resources to sustain lasting economic and social transformation in their home markets and beyond. In 2018 & 2019 the 26 SA Endeavor Entrepreneurs created over 4,500 new jobs and an incremental R2bn in annual revenue.

2Engage was privileged to be selected for the Endeavor International panel in 2017, following our reaching the finalist stages of the FNB Innovation Awards. Since then, I have been in a position to share knowledge and experience with aspiring entrepreneurs both through Endeavor and on other SME-building platforms in South Africa, on a partnership, rather than on a ‘teaching’ basis.

From the start of the pandemic, it has been inspiring to see a definite and strong growth in the willingness by businesspeople – corporates and entrepreneurs – to work with smaller companies, building new partnerships, networking, encouraging innovation, and driving growth in those businesses.

This form of ‘paying it forward’ makes sound business sense – every business is part of the local community and economic environment where it survives and thrives. If that environment is struggling, the business in turn will struggle. Getting involved in contributing to the growth of small businesses and entrepreneurs, will serve the business well into the future.

Just a glance at South Africa’s economic status now is enough to remind every businessperson with something of value to share, the value of sharing. Growth is imperative – and businesspeople are at the heart of that potential.

For more information about 2Engage, go to or follow 2Engage on LinkedIn.

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About Andrew
Andrew Weinberg is one of South Africa’s seasoned entrepreneurs. Having started his first two businesses in his second year of university, Andrew has conceptualized, grown and sold more than 6 businesses in the past 19 years. He currently heads up 2Engage - a leading customer engagement and incentive solutions business which has a presence in over 150 independent retail stores nationwide, more 1.5 million consumer members, and operates in 8 African countries.

Andrew has been highly recognized for his achievements and was awarded the coveted title of Entrepreneur of the Year in 2019 by South Africa’s premier annual entrepreneurial platform - The Entrepreneur of the Year competition. He has also been a selected member of the esteemed Endeavor International organization since 2018 where he is very involved in mentoring SME’s and fellow entrepreneurs throughout South Africa and the world - something he is extremely passionate about. 

About 2Engage
2Engage is a leading customer engagement and incentive solutions business with a presence in 8 African countries. The company’s experience encompasses the design, implementation and management of rewards and loyalty programmes, CRM solutions, and ROI reporting and analytics tools across a variety of markets including retail, FMGC, liquor and taverns, financial services, mobile and data, as well as broadcast and media.

Retail Engage, a subsidiary of 2Engage, delivers a turnkey shopper rewards solution called bonsella®, which operates in over 150 independent retail stores nationwide, connecting stores, shoppers and brands, and providing business and marketing insights into the main market retail sector. bonsella® leverages a leading digital platform to deliver instant gratification rewards to over 1.5 million rewards members, while simultaneously gathering detailed shopper data and insights on customer behaviour.

For more information go to, or follow us on LinkedIn @2Engage/RetailEngage and Facebook @bonsellarewards.

About Endeavor
For more information about Endeavor, visit To explore opportunities to be a ‘businessperson for entrepreneurial growth’ in South Africa, please contact Alison Collier MD Endeavor SA and our team at This email address is being protected from spambots. You need JavaScript enabled to view it..