Tonya Khoury resigns from DDI Africa, starts own company

Tonya Khoury, the former Managing Director of DDI Africa, announced that she has resigned from the company.  

“The great news is that I will remain in the media monitoring space but this time with vastly innovative technology at my new company, ROi AFRICA (ROi).  I have been privileged to secure the financial and administrative support of one of South Africa’s most exciting listed companies. I am building a media monitoring solution that promises to be the first of its kind in the world and for the first time, South Africa’s marketing and PR industry will have monitoring work for them,” she says enthusiastically.  

They will achieve that by using:

 - Smart Technology that learns and identifies trends across all media platforms. - Specifically designed for Big Content Management and its measurement. - Full media monitoring across global and local print, radio, television, online and social media. - The largest social media pipe in the world – over 190 million social platforms. - From high level to infinite detail in a click. - Presented in an interactive and innovative platform. - Manage your brand and make immediate, clever media decisions with foresight.   

She continues, “ROi AFRICA will offer the clients access to editorial coverage across print, radio, television, social media and online in near real time but in addition to this the technology thinks ahead of the media and helps brand reputation management to react before the media peak.  

The data set consists of:

 - 190 million social networks (Global) - 60 000 online newspapers (Global) - Thousands of printed publications (South African and Rest of Africa) - 40 radio and TV stations (South African)

Khoury says that ROi will be one of a select few media monitoring companies in the world to offer immediate analytics and sentiment.  “My new company’s link to the listed company means I have BEE credentials, added to a global footprint and several African Offices” she adds proudly.

“To add, we will be continuing on the groundbreaking media statistics that I provided on big events like the Oscar Pistorius Trial, the 2014 Elections and the 2014 FIFA World Cup,” adds Tonya. Details on the market launch of ROi AFRICA will be released soon, but it is expected to take place in August.

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FOR MORE INFORMATION  

Tonya Khoury                                     073 874 5377E-mail:                                               tonyahkhoury@gmail.com Twitter:                                              @tonyaroi / @roiafricaFacebook:                                           Facebook.com/roiafrica