The world’s favourite cider plants roots in SA

The largest and bestselling cider brand in the world, Strongbow, is launching in South Africa this August. The brand brings with it globally rebranded packaging, iconography and brand positioning, along with an innovative range of taste profiles: Gold Apple, Red Berries and Original Dry. 

With more variety and choice for the South African consumer Strongbow Apple Ciders is set to lift the existing category and with more than 125 years of apple harvesting, pressing and cider-making experience, each sip of Strongbow cider is uniquely crisp and refreshing in every variant.

The taste of Gold Apple is sweet and crisp, with pleasant notes of green and red apples. The Red Berries flavour delivers a long finish with the refreshing aftertaste of apples and sweet juicy berries and the Original Dry is a mix of fresh apples with a dry finish containing all the fruitiness of juicy apples, perfectly balanced with a gentle citrus aftertaste.

Marcel Swain, Marketing Manager for New Brands explains “Our apple varieties are blended with a high level of care, expertise and attention in order to achieve the taste Strongbow lovers have become accustomed to,” he adds.

The cider has become increasingly popular with consumers worldwide and in addition to being the world’s top-selling cider brand, Strongbow Apple Ciders received a Royal Warrant by Her Majesty, the Queen of England.

“We are beyond excited to launch the World’s Favourite cider brand into the South African market. We are confident that the variants which have been such a success with our customer base to date, will also appeal to South Africans,” concludes Swain.

The Strongbow range of real orchard apple ciders will be available from 15 August 2016 in stores nationwide, retailing from R66.95 for the non-returnable 6 pack bottles, R82.95 for the 440ml 6 pack cans and the cases range from R172.95 to R294.95.  

For more information on Strongbow’s range of real orchard apple ciders please go to www.strongbow.com, like us on Facebook at https://www.facebook.com/StrongbowSA, or follow us on Twitter https://twitter.com/StrongbowSA. To join the conversation about Strongbow, simply search for the hashtag #NatureRemix.

Issued by Eclipse Public Relations:

Selloane MoleliEmail: selloane@eclipsepr.co.zaCell: 078 746 5210Landline:  0861 325 472 or 011 467 4552

On behalf of Heineken South Africa:

Marcel SwainMarketing Manager: New Brands