Kaspersky Launches Safer Together Campaign With Rugby Stars To Tackle Cyber Threats In South Africa

Titled 'Safer Together', the six-month partnership between Kaspersky and these South African rugby players aims to increase awareness to help sport lovers, at every level, to protect their systems, data and privacy from online attacks, says the company.

The special code SaferTogether unlocks a 25% discount for Kaspersky Premium, giving supporters a chance to try the same protection and win a jersey signed by the rugby players. More details can be found on their social pages as well as Kaspersky's social channels, adds the company.

Kim Grobbelaar, Consumer Channel Manager in the Middle East and Africa at Kaspersky, says the partnership feels like a natural fit. "Pieter-Steph Du Toit and RG Snyman are inspiring athletes in South Africa and world rugby. They have a strong spirit, resilience, high working capacity and courage. These are qualities that are particularly close to Kaspersky, they resonate with the company's values."

This sponsorship aims to start the kind of conversations around digital security that matter to the general public, adds the company.

"Most people know they should be safer online. The problem is they are not always sure where to start. That is why we are doing this in a way that feels familiar. Rugby brings people together. If we can use that connection to help people take the first step toward better online protection, then we are doing something meaningful," adds Grobbelaar.

With a shared passion for skill and performance, Kaspersky supports talented athletes and teams from various sports, such as motorsport, chess, rally and snooker. Recently, it teamed up with the Mumbai Indians cricket team and three international esports teams, concludes the company.

For more information, visit www.kaspersky.co.za. You can also follow Kaspersky on Facebook, X, or on Instagram.

*Image courtesy of contributor