The Gold Medal of Marketing: How We're Elevating Vicky van der Merwes’ Brand
Submitted by: joanne danversVicky van der Merwe, a triathlete from Stellenbosch, continues to fly South Africa’s flag high and is set to represent South Africa at the Paris 2024 Olympic Games.
As a social media marketing agency, every new client brings a fresh wave of excitement and challenges. When we welcomed the talented triathlete, Vicky van der Merwe, to our roster, we knew we had a unique opportunity to showcase her skills and elevate her brand to new heights. The first step in representing a new client is understanding their story, their journey, and what sets them apart from the rest.
When crafting a winning strategy, representing an athlete goes beyond just posting highlights and scores on social media. It's about creating a narrative that resonates with fans and followers. By delving into Vicky's background, achievements, and aspirations, we can tailor a strategy that showcases her personality and connects with her audience on a deeper level.
From captivating visuals to compelling storytelling, our team is dedicated to creating engaging content that not only grabs attention but also sparks meaningful conversations. By utilizing a mix of behind-the-scenes glimpses, training montages, and interactive Q&A sessions, we aim to keep Vicky’s followers engaged and invested in her journey.
In the ever-evolving world of social media, and building a strong online presence, consistency is key. Through regular updates, strategic collaborations, and targeted campaigns, we're committed to building Vicky]'s online presence and expanding her reach to new audiences. By staying ahead of trends and leveraging the latest tools and techniques, we ensure that our client stays in the spotlight.
At the heart of our approach lies the belief that authenticity breeds loyalty. By fostering genuine connections with fans and followers, we aim to create a loyal community that supports them both on and off the field. Through thoughtful interactions, personalized responses, and exclusive content, we strive to make every follower feel like a valued part of Vicky's inspiring journey.
Representing an athlete at CBD Marketing agency is more than a job; it's a privilege. By combining data-driven strategies with creative storytelling, we're dedicated to elevating Vicky's brand and helping all our clients shine in the digital realm. With passion, dedication, and a touch of creativity, we're excited to witness Vicky's career rise higher than ever before.
You have already won in our eyes, Vicky! May all the odds be in your favour on race day.
After 10 years of working with international brands in media and marketing, locally and abroad, CBD Marketing was created by Christine Bekker in 2015. Today the company specialises in integrating traditional marketing with digital marketing and specifically the effective combination of influencers and events to achieve a client’s desired goals. We focus on prestige brands and understand how to operate with international guidelines and standards to execute successful campaigns. We combine business, marketing, communications and design thinking to develop meaningful, differentiated and authentic plans tailored for every client. CBD Marketing is not just an agency or service supplier, but a long term partner in business.