Johannesburg, South Africa – Friday, 7 March 2025: TymeBank has entered Brand Finance’s South Africa Top 100 for the first time this year, with a brand value of R3 billion. Ranking 46^th overall, the bank notably ranked second for ‘value for money’, ‘transparent rates’, and ‘fairness’ among retail consumers. As a newcomer, TymeBank also excelled in ‘ease of use’ and ‘simplicity’, surpassing more established banking brands.

• As competition in transactional banking intensifies, TymeBankstands out as the banking brand to watch.  
• Value of South Africa’s Top 100 Brands soar to R688.6 billion, led by banking, retail, and telecoms

According to Brand Finance, “(TymeBank’s) digital-first, innovative approach in transactional banking sets it apart, especially as fintech competition grows.”

Nubank, a top digital bank ranked as one of 2025’s strongest global banking brands by Brand Finance, is Tyme Group’s latest shareholder, bringing in valuable capital and expertise to support the growth of both TymeBank in South Africa and its sister bank, GoTyme Bank, in the Philippines.

“We are delighted to see TymeBank being recognised as one of the top 50 brands in South Africa, just six years after launching.  We make digital banking accessible and affordable to all South Africans across the economic spectrum – that’s what makes the TymeBank brand so appealing to the average South African.” says TymeBank CEO Karl Westvig. “We congratulate Boxer, one of our retail partners, who also joins the ranks of SA’s top 100 Brands for the first time,” he adds.

About TymeBank

TymeBank is currently one of the world’s fastest-growing digital banks and the first digital bank to reach profitability in Africa, with more than 10 million customers since launching in February 2019. The bank is founded on simplicity, transparency and affordability and is designed to make digital banking accessible and affordable to all South Africans across the economic spectrum. TymeBank has no monthly banking fees, it takes less than five minutes to open an account and in most cases transaction costs are 30 to 50% lower than what customers would pay at other local banks. Through a distribution partnership with Pick n Pay, Boxer, and TFG stores, TymeBank has over 1,000 kiosks and 15,000 retail points across the country. Retail Capital, a division of TymeBank, is the largest SME funder of its kind in the sector. 

For more information visit www.tymebank.co.za.

About Tyme

Tyme is a multi-country digital banking group focused on serving consumers and SMEs in emerging markets. Headquartered in Singapore, with a technology and product development hub in Vietnam, Tyme designs, builds, and operates digital banks, with a particular expertise in emerging markets. In December 2024 Tyme Group reached unicorn status with a US $.1.5 billion (~R26.7 billion) valuation after securing US$250 million in its latest capital raise.

Tyme recognises the unique challenges of banking in emerging markets, and leverages technology innovatively, through a high tech-high touch approach, to meet the needs of emerging market customers. It launched its second digital bank, GoTyme, in the Philippines, in partnership with the Gokongwei Group, in October 2022. Across the Group, Tyme now serves over 15 million customers.

For more information, please visit www.tyme.com.

About Brand Finance Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance ranks 5 000 global brands, with the 2025 South Africa Top 100 Report highlighting the most valuable and strongest local brands.

Issued by Aprio on behalf of TymeBank

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