Werksmans Attorneys has appointed Point Iconic, a leading marketing solutions agency, to manage its brand and digital marketing portfolio. The account was secured recently through an open invite process, demonstrating Point Iconic’s purposeful approach to brand building.

The partnership aims to enhance Werksmans’ market presence through a multichannel approach, including brand strategy, design innovation, and digital marketing. Point Iconic is obsessed with helping its clients build meaningful brands and drive increased revenue efficiently, effectively and ethically.

Known for its specialisation in corporate and commercial law in South Africa and global footprint, Werksmans Attorneys found an ideal match in Point Iconic. The two companies share a commitment to innovation and client-centric solutions, making this partnership a natural fit. “Together, with our shared ethos of providing the market with innovative solutions and a client-centric approach, we look forward to our journey with Iconic,” states Werksmans’ Hawa Moya, Head of Marketing, Brand and Communications.

Kelebogile Phatlhane, Client Success Manager at Point Iconic, expressed, “We are proud to be associated with a great brand like Werksmans and ensure that it continues to resonate strongly within the legal fraternity and beyond. Brand alignment ensures all marketing assets and customer interactions uphold the brand’s promise by communicating one cohesive, ongoing story. This partnership is an exciting opportunity to enhance Werksmans’ market presence and uphold their prestigious brand identity.”