Digitlab Announces the Launch of 'Insight 2024: The State of Digital' ReportSubmitted by: Natasha van den bergh
CAPE TOWN, South Africa – Digitlab is set to unveil its highly anticipated industry report, 'Insight 2024: The State of Digital,' at the upcoming Digital Marketing Conference hosted at the CTICC on November 22nd, with a comprehensive virtual webinar to follow on November 28th.
This landmark report offers a detailed analysis of the digital marketing arena, incorporating industry survey data, expert commentary and trend analyses from 20 industry thought leaders around the globe. It scrutinises digital marketing practices, strategic implementations, and the evolving nature of consumer-business interactions.
Here's a list of a few of the of report's contributors, who represent a diverse array of industry leaders and visionaries:
- Neal Mohan – CEO of YouTube, discusses video content's pivotal role in digital marketing.
- Sir Lucian Grainge – CEO of Universal Music Group, speaks on the intersection of digital marketing and the music industry.
- Bronwyn Williams – Futurist and Trend Analyst at Flux Trends, presents her foresight on global trends shaping the digital world.
- Boniswa Sidwaba – Programming Lead at TikTok, Sub-Saharan Africa, offers an in-depth look at social media trends and engagement tactics.
- Vincent Maher – Chairman of the MMA and CEO of Octarine Digital, speaks on Marketing Transformation
- Eoin McGuinness – Head of HubSpot for Startups in MEA, CEE & UK, sheds light on startup growth leveraging digital platforms.
- Mike Saunders – CEO at Digitlab, brings insights into digital trends, automation and data-driven marketing.
- Tyron Love – Global SEO Manager at Pepperstone, analyses search engine optimisation at a global scale.
These contributors bring unparalleled expertise to the 'Insight 2024: The State of Digital' report, offering a multidimensional perspective on the digital marketing ecosystem.
Key revelations from the report highlight a shift towards hybrid models that serve both B2B and B2C markets, reflecting a nuanced response to consumer demands. It discusses the resilience of businesses amidst economic fluctuations and critiques e-commerce growth, underscoring the significance of customer journey orchestration and the challenges posed by data integration.
The investigation into marketing management reveals current practices under economic scrutiny and the need for a digital overhaul that combines creative insights with data analytics. The findings also note a discrepancy in marketing investment strategies across businesses of different sizes.
The report further delves into content marketing dynamics, demonstrating the effectiveness of social media and SEO, particularly across small and large firms, and evaluates the varied use of metrics like conversion rates and ROI to measure success.
In addressing the future, 'Insight 2024: The State of Digital' examines the role of AI in personalising content creation and the importance of maintaining creative integrity in light of technological advancements. It also casts a spotlight on industry-specific topics, including Google's algorithm changes, digital advances in the financial sector, advice to start-ups navigating 2024, and the cultural impact of platforms such as TikTok.
Digitlab's 'Insight 2024: The State of Digital’ stands as a crucial document for understanding the pulse of digital marketing today and its trajectory for the future, serving as a guide for businesses to navigate the digital landscape effectively.
Find out more about the report at https://hello.digitlab.co.za/state-of-digital-report.
We will make the Executive Summary available after completing our Launch Event and Online Webinar. We welcome all interested parties to join us at the launch and the detailed webinar to unpack these insights.
How to get your hands on the report
Purchase or Take Part
Access to the complete ‘Insight 2024: The State of Digital Report’ will be purchasable from Digitlab at R 4 000, 00 or made available to any businesses participating in next year's survey.
Event: The Digital Marketing Conference
Venue: The Cape Town International Convention Centre (CTICC)
Registration Link: https://hello.digitlab.co.za/state-of-digital-report
Date: 28th November 2023
Time: 11 am
For more information and event registration, please visit our website.
DigitlabNatasha van den bergh
Getting work done is the easy part; digital agencies are always happy to take on your account. But do you need digital services, or do you need a partner to help you navigate the digital playing field? Our major strength is the team of individuals who your business problems get put in front of. Pulling on their experiences from various backgrounds and expertise, you and your business will be in good hands. Think of Digitlab as the point where people and technology meet. Sure, you could hunt down an agency that boasts high-level awards and big clients – which we do have, but at Digitlab, we understand that what matters more is making a significant impact on your business.