The Digital Shifts Every African Marketer Should Be Watching
Written by: Ingrid von Stein Save to Instapaper
From AI's growing influence on search and SEO to the rise of consumer owned brand narratives and the enduring power of live TV, the latest edition of the dentsu Africa Digital Digest - August Edition explores the trends reshaping platforms, culture and commerce across the continent.
Search, SEO and relevance
This edition unpacks why nostalgia is emerging as a powerful driver of brand relevance, how marketers can improve visibility in AI powered search environments, why attention matters more than impressions, and what the latest platform updates mean for brands navigating an increasingly complex digital landscape.
You'll also find practical insights on creator effectiveness, social commerce, live TV's role in driving digital engagement, and a case study showcasing how dentsu's Merkury technology delivered significantly stronger audience targeting performance.
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Indigo Zebra Communications, founded by Ingrid von Stein in 1998, is a specialist strategic communications consultancy helping organisations shape reputation, navigate complexity and communicate with impact. With nearly three decades of experience, the business advises global corporations, leading brands, African enterprises and executive leaders across corporate communications, brand... Read More
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