The biggest musical mystery show on the planet has hit South African TV screens , with Andolex®, South Africa’s number one brand for sore throat and mouth1 , a proud associate sponsor.

The Masked Singer South Africa is based on a reality show that first premiered in South Korea in 2015 and is now broadcast in over 50 countries worldwide. Each episode features a star-studded cast of celebrities, sports personalities and entertainers who compete against each other, singing their choice of popular songs to a live audience while hiding their true identities with elaborate costumes and masks. A celebrity panel of detectives evaluates each performance while trying to guess who might be behind the mask. The studio audience votes for their favourite performance with one mystery singer eliminated and revealed each week.

Recognising the unique opportunity that partnering with the hit show would have for Andolex®, iNova Pharmaceuticals was thrilled to step-up as sponsor soon after the news was released by Primedia in August 2022.

“This is a perfect partnership, emphasising the need for a healthy mouth and throat when you need to perform at your best,” says Kym Hampton, Managing Director of iNova Pharmaceuticals, South Africa.

“This is the first sponsorship of this kind for Andolex® which not only allows us to deepen our connection with current Andolex® consumers, but to also reach a broader audience, driving the brand to new heights. We couldn’t be prouder to be associated with The Masked Singer South Africa, to be part of the hype and excitement and the production of a show that will appeal to everyone, ” said Kym.

Andolex® provides fast effective relief of pain and inflammatory conditions of the mouth, throat and gums with products found in homes around the country. The range includes Andolex® spray and oral rinse, Andolex® C spray, oral rinse, oral gel and lozenges as well as Andolex® pastilles, to help relieve symptoms of dry mouth and throat.

The Masked Singer South Africa, currently airs on Saturdays on SABC 3 at 18h30 and repeated on SABC 1 at 21H00 on Saturdays , and on SABC 1 on Thursdays at 21:00. It is expected to become a firm favourite for South African audiences.

For more information, go to www.andolex.co.za.