ZURU turns FIFA World Cup 2026™ into the next global collectibles phenomenon
Written by: ZURU Save to Instapaper
Following the slam-dunk success of 5 Surprise NBA Ballers, ZURU proudly announces the the expansion of the acclaimed Ballers range with the introduction of the FIFA WORLD CUP 2026™ Ballers Series, set to kick off a new and exciting chapter of sports collectibles.
NBA Ballers became a viral sensation, amassing over 120 million TikTok views and inspiring a community of fans and collectors. With rare figures reselling for over $1,000+, some are calling Ballers the “trading cards of collectibles,” blending the thrill of discovery with the power of fandom.
FIFA WORLD CUP 2026™ Ballers by ZURU is an officially licensed product of the FIFA WORLD CUP 2026™, taking place across 16 host cities across the US, Canada and Mexico from June 11 to July 19.
Due to launch January 2026, FIFA WORLD CUP 2026™ Ballers provides the ultimate collectible for football fans, collectors and toy enthusiasts alike. Designed for the global community of supporters who live and breathe the game long after the final whistle, each mystery capsule is packed with football fandom, memorabilia and surprises. The range features FIFA WORLD CUP 2026™ heroes, host nations and winners throughout history, giving fans new ways to relive iconic moments and express their passion for the world’s biggest sporting event.
FIFA WORLD CUP 2026™ Ballers Series 1 represents all the nations that have won the FIFA WORLD CUP™, along with the three host countries of the FIFA WORLD CUP 2026™, including Argentina, Germany, France, England, Uruguay, Mexico, Canada, and the USA. There are 33 football players to collect, 7 Rare figures and 2 Super Rares. Players come with realistic accessories including a miniature football, goals and even interactive pitch pieces to collect and build.
With iconic sculpting and exceptional likeness, the range features rare players in iconic celebration poses, and even Super Rares that capture iconic FIFA WORLD CUP™ moments, for example, Lionel Messi’s celebration as part of the most recent FIFA WORLD CUP™ winning squad with Argentina. Fans can also look out for iconic strikers such as Harry Kane and Kylian Mbappé, goalkeeping heroes including Malagón and some of the best defenders such as Antonee Robinson, making each rare figure a must-have, standout collectible heading into FIFA WORLD CUP™.
Suitable for ages 3+, FIFA WORLD CUP 2026™ Ballers Series 1 brings the thrill of the game to life and gives fans of all ages the opportunity to collect the ultimate team with the best football players from the world’s biggest stage, the FIFA WORLD CUP™.
They will be on shelf from January 2026 from Checkers, Shoprite, Toys R Us and Toy Kingdom, RRP R299 per capsule.
Get new press articles by email
Tin Can PR is an independent PR agency based in Cape Town with a strategic, creative, original and connected approach. We've been producing effective consumer and business campaigns for over two decades. We utilise a tailored approach from small and sublimely simple to large and ridiculously complex.
Latest from
- Women Shaping AI Global Creative Work From South Africa
- Women Are Performing While Physiologically Depleted
- When Defective Products Cause Harm, You Don't Have to Prove Negligence
- National Play Day shines a spotlight on South Africa's childhood play crisis
- High Court Holds Western Cape Road Authority Fully Liable for Dangerous Mountain Pass Crash, Awards Damages and Punitive Costs
- Retail's Next Profit Lever Isn't on the Shelf
- South Africa's First NAD+ Smart Pen Signals the Next Era of Longevity Medicine
- Star Wars and He-Man Drive Surge in ‘Kidult’ Toy Spending
- FIFA Fever Meets the Collectibles Economy - Global Brands Are Betting Big on Licensed Play
- AI Isn’t Replacing Agencies - It’s Reshaping How They Compete
- RAF Crisis Doesn't Mean Claims Are Worthless - Recent Payouts Reach R9.6 Million
- SAHPRA's GLP-1 crackdown exposes a trust crisis in South Africa's longevity industry
- World Whisky Day - Whisky Lovers Challenged to Stop Saving Their Best Bottles
- Hidden Inefficiencies Are Draining South African Businesses
- INTERPOL Warns of Global Crime Networks, SA Businesses Urged to Rethink Detection