Getting a company brand out in a crowded market often means that business need to spend a significant amount of money on monthly advertising.
Cisco Van Doorn who heads up a lift-club that travels between Pretoria and Johannesburg daily, has purchased a small passenger vehicle that the group plan on professionally wrapping with a crazy amount of company logos in a quest for setting a new World Record.
For a once off sponsorship fee, businesses will gain 24 months of brand exposure as the car pool travels between these two major cities at peak traffic times.
Companies' will not only gain the media exposure associated with the branding but also the once in a lifetime opportunity to see their logo entered into the Book of World Records!
To help the initiative gain momentum and to encourage word of mouth, they are also inviting members of the public to participate. They will reward you for simply spreading the word.
Cisco says that this is a good way to involve motorists whilst at the same time providing a means to generate some additional funds that may help to compensate for rising travelling expenses and perhaps even the e-toll system. Participation in their initiative have been simplified through their self constructed and fully automated website; www.gocisco.co.za.