The third edition of the Wacky Wine Weekend in Robertson (June 1-3, 2007) has been a great success; also for Soekershof Walkabout. Overall there were more visitors than last year and in general the offered attractions/activities of the different wine cellars improved in comparison with last year.It was the first time Soekershof Walkabout was directly involved in this event (as side program of Bon Cap) and "we've kept it for ourselves relatively low profile", says manager garden operations Maarten Geduld. "There are several reasons for it: Soekershof operates in a so called 'niche-niche market' and the concept is not suitable for mass tourism. We do not want to give in on the personal touch which is so much appreciated by our visitors.  At last but not at least the event provided us with the opportunity to gain some experience with mass events"

Approx. 60 percent of Soekershof's visitors are entrepreneurs, marketeers, creative professions, medical and top-segment 'spiritual orientated' and 100 percent broad-minded. 70 percent is South African of which more than half is native Afrikaans speaking.A survey amongst the own visitors showed that Soekershof performed relatively quite well. "Although we -including the majority of our visitors- have some critics such as the role of 'local politics'. Potential visitors were directed to other places or, as one of our guests stated: "the under-marketing of Soekershof". This 'under-marketing' resulted especially Saturday in several telephone calls of (potential) visitors who were directed to a different venue", says Geduld. This resulted in a quiet Saturday afternoon at Soekershof. This temporarily amiss of visitors was fully compensated on an extreme busy Sunday (afternoon)

Geduld: "Our guests are a very critical and and a much demanding lot. They want to go for good quality; price is less important. And, being perfectionists ourselves, we're happy with that . The ones who have been at previous editions of the Wacky Wine Weekend all agree that the sum of all has improved significant but also that there were some cellars which did not what they promised in their marketing and even some who were 'taking a chance' resulting in 'over-price' lunches and activities but that was just a small minority".