Proactive Hospitality Solutions, an Online Reputation Management Company based in Cape Town offers full sales, marketing, reservations and OTA management services to independent hotels and lodges across Africa. Proactive Hospitality Solutions uses a white-label service that looks like each client’s own in-house department.  Proactive Hospitality Solutions would like to remind independent hotel and lodge owners about its white-label service.

Due to the impact fo Covid-19 on the travel industry, accommodation establishments have had to retrench vital staff but still require their reservations, sales representation, and marketing strategies to be implemented. Proactive Hospitality Solutions' white label service offers all these services under the hotel's brand identity using dedicated staff with many years of experience.  Lockdowns and travel bans have been particularly hard on independent hotel owners.

On 23 June, the Tourism Business Council of South Africa announced that roughly 49 000 SMMEs are already negatively affected [by lockdown] and many will close shop. Independent hotels that have been able to re-open are now in tight competition for limited guests in the face of reduced occupancy levels as per lockdown restrictions. There is added pressure on hotel and lodges that survive COVID-19 lockdown and travel bans.

These surviving businesses are operating with fewer resource and employees but require more visibility online, impactful representation to travel agents and tour operators, and consistent messaging across all digital platforms. Proactive Hospitality Solutions focuses on the integration of various online reputation management solutions for hospitality businesses. Strategic direction, implementation, and measurement, Online Travel Agent (OTA) Optimisation, Digital Brand Development, Social Media Management, Sales Representation and Full-Service Reservations and Accounts Solutions are among the services offered by Proactive.

“As a business owner with years of experience in hospitality, I know that everything is important. Still, you can’t spend your entire budget on a single aspect of exposure in the market. Independent hotel owners also need to keep in mind that all the tactics for gaining exposure in the marketplace cannot work in isolation. Your overall strategy must be implemented right through OTAs, Sales Representation, Digital Content Marketing, to Reservations and Revenue Management.

Proactive Hospitality Solutions offers turnkey hospitality services that fit seamlessly into a hotel and look like in-house assets. We take care of the strategy and implementation of the strategy while hotel owners focus on their guests’ experience, safety and comfort.” Joanne Hutchinson MD of Proactive Hospitality Solutions. https://proactivehospitalitysolutions.co.za/