Premium hotel booking platform, Profitroom, launches in South Africa

• Profitroom’s premium booking platform and ancillary offerings are now more easily accessible to hospitality clients in South Africa and further afield across the sub-Saharan region.
• Existing South African clients Sun International and Gooderson Leisure increased direct online revenue by 178% in 12 months and 57% in just three months respectively.
• Profitroom on Tour, taking place from 2 – 19 August 2022, will see the Profitroom team host events in South Africa’s major cities, giving hospitality stakeholders the opportunity to get to know its offerings a little better.

Global hospitality specialist, Profitroom, has officially launched in South Africa, making its premium booking platform, CRM software and other innovative hospitality solutions accessible to  hotels and resorts in sub-Saharan Africa.

Profitroom is an award-winning booking engine that can be built into existing websites for hotels and resorts to boost direct bookings and optimise revenue through their own platforms. Profitroom’s offerings also include a suite of other complementary solutions – marketing automation, a channel manager, digital marketing services, and a website builder specifically tailored for hospitality stakeholders.

“The sub-Saharan hospitality market has evolved considerably since the onset of the global pandemic, and it is more crucial than ever for hotels and resorts to implement cost-saving features as well as rethink their customer experience strategies,” says Michael Puffett, head of Business Development for Profitroom South Africa. “The Profitroom booking engine achieves this by boosting revenue and profitability through direct sales, with a significantly lower commission base than online travel agencies.”

The global hospitality solutions company has already made headway in its goal of becoming the largest booking engine in the sub-Saharan hospitality market within the next few years, having acquired prominent hospitality accounts such as Sun International, Gooderson Leisure Group, and Dreams Hotels & Resorts, and is currently in negotiations with numerous other hotel groups.

“Sun International increased direct online revenue by 178% in 12 months since it first started using the Profitroom platform and reduced its reliance on online travel agents by 43%. Similarly, Gooderson Leisure boosted its online revenue by an additional 57% in just three months,” adds Puffett.

“Profitroom was designed with boutique, stand-out hospitality properties in mind that have a higher room rate and offer unique packages and experiences, such as spas, game drives and tours,” he adds. “Through impactful features like automated personalised offers and vouchers, and even the ability to manage abandoned bookings, hotels and resorts can provide customers with seamless experiences that not only convert lookers to bookers, but that also keep guests coming back again and again.”

For more information on Profitroom, along with success stories and case studies from global hotels and resorts who have used the platform, visit www.profitroom.com.

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Unforgettable experiences booked directly. Our mission is to accelerate profitability for outstanding hotels with innovative technology designed to deliver an unrivalled guest-centric experience, driving more revenue.

About

Profitroom powers more than 3,500 outstanding leisure hotels and resorts across the world. The award-winning Profitroom Suite exposes a hotel's full business potential with the complete set of e-commerce tools and industry-leading experience personalisation. The Profitroom reservations platform supports all channels and yields direct bookings performance. It's built on the guest-centric foundations to strengthen guest loyalty and retention.

We believe hoteliers are seeking platforms to empower their revenue growth but also to satisfy their guests' expectations. Our team of 225 experts inspires hoteliers with the newest and most powerful technology and guarantees 5-star customer success and support in 7 languages.

www.profitroom.com

Specialties360  Booking Engine, Channel Manager, Hotel Website Design & Development, Hotel Reservation Solutions, Marketing, Advertising, Hotel Consulting, Hospitality,  Email marketing, Payments, Direct Booking, PMS integration, and CRS integration and CRM.