Why You Should Hire an Airbnb Manager in Cape Town

Cape Town is one of the most popular destinations for both local and international travellers. From the mountain views to the beaches, the city draws thousands of visitors each season. This demand has fuelled a booming short term rental market. Many property owners have turned to platforms like Airbnb to generate income, but managing a listing in a competitive market is more involved than it may seem.

What makes an Airbnb property stand out?

According to Frans Jordaan-Viljoen of CTHA Property Management, location and presentation are key. “Properties best suited for short term rentals are those in popular tourist areas offering additional amenities such as pool & gym, and being within walking distance to shops, restaurants and public transport. Furthermore good quality photos of an uncluttered space without personal effects, and decorated in neutral earthy colours attract the most interest.”

This highlights that it is not enough to simply have a property available. Success comes from positioning it in the right way to attract consistent bookings.

Short term rentals vs long term rentals

One of the biggest questions property owners face is whether short or long term rentals deliver better returns. Frans shares his experience: “Short term rentals provide a much higher ROI to property owners than long term rentals historically. This is attributed to higher daily rates for short term rentals, caused by the industry demand for this type of accommodation offering more flexibility and personal space in general than for example hotels and guest houses.”

In Cape Town, where seasonal demand and tourism trends drive rates upwards, this can make a noticeable difference to an owner’s income.

Why consider professional Airbnb management?

Running a Airbnb successfully requires daily attention. From pricing adjustments to guest communication, the responsibilities quickly add up. Frans explains, “The single most beneficial aspect of a management company for Airbnb rentals is the ‘know how’ and experience they bring to the table. A full understanding of the day to day duties associated with an Airbnb listing, from rates and calendar management across multiple platforms to guest communication and associated services such as guest check-ins etc. A comprehensive hassle free solution offered to the property owner.”

This expertise allows property owners to step back, knowing their investment is in capable hands, while guests receive a smooth and professional experience.

The value of local expertise

Cape Town’s rental market is unique. Tourism trends shift with the seasons, neighbourhood demand can vary, and guest expectations evolve. A professional Airbnb manager brings not only operational support but also local insight. This combination helps owners get the most from their property while ensuring compliance with best practices and guest satisfaction.

Hiring an Airbnb manager is not just about convenience. It is about maximising the potential of your property in one of the world’s most sought-after travel destinations.