The B&B course is designed for B&Bs that have real constraints in terms of budgets, resources, and expertise, and clarifies the essential fundamentals that small businesses need to focus on. The objective is to empower B&B owners to take control of their sites and leverage the low-cost high-impact emarketing tools that are readily available to them.
E-hotelier: The Masterclass in Hotel Emarketing is designed for hotel chains and medium-large independents that have the potential to gain significant revenues from a strategic investment in emarketing. Marketers from some of the world’s more prestigious chains and independents have raved about Britefire’s E-hotelier course, which covers the landscape of online marketing in the hospitality industry, and takes participants through every phase of developing and implementing a powerful emarketing strategy.
Both courses are run by Britefire’s Vice President, Karen Parkin, who previously led global e-commerce projects at Marriott Hotels International.
Karen Parkin said “Marriott’s site won Business Traveller Magazine’s award for Best Hotel Website of 2006 and pulls in millions of dollars a day. Consumers today are researching buying decisions online and demanding that businesses have a helpful presence on the web. In the hospitality sector, consumers prefer to deal directly with the hotel’s own site. Your business must be online, must have its own identity, and must provide smooth solutions to customer problems, or you simply don’t exist. There is an array of powerful emarketing approaches that can dramatically improve the online effectiveness of any independent, B&B, or hotel chain. Those approaches are what I teach in these intensive but very practical courses.”
The Durban courses will take place as follows:E-hotelier: The Masterclass in Hotel Emarketing, October 18-19.Be Brilliant @ Marketing Your B&B Online, October 17.
Contact details:Karen Parkin, Vice President.Cell: 076-970-1153.E-mail karen.parkin@britefire.comwww.britefire.co.za
About Britefire:Britefire (Pty) Ltd. (www.britefire.co.za) is a digital strategy firm dedicated to marketing innovation and performance improvement. We provide consulting, training, project management, and implementation services that help people develop and sustain successful commercial relationships with online markets. Britefire’s consultants and trainers have all been active emarketing practitioners since the web began fifteen years ago, and have led some of the most innovative and successful online projects in the US and Europe. As individuals we have been respected global thought leaders for a very long time, and are intimately connected with emerging issues. Companies in South Africa and abroad ask Britefire to help them define and implement their digital strategies because we have proven methodologies, current expertise, and a depth of practical experience that helps our clients get it right the first time – and excel in the new economy.