IAAPA expands its international operations to include Africa

With less than a month to go until the third annual Attractions Africa conference from 8 to 9 June, 2016 in Cape Town, comes the big news that the event has been recognised as the continent’s foremost Attractions management event by the International Association of Amusement Parks and Attractions (IAAPA).

Founded in 2014, Attractions Africa is a collaborative effort between some of the continent’s top Attractions including Table Mountain Aerial Cableway, National Zoological Gardens of South Africa, Two Oceans Aquarium, SAB World of Beer and Cape Point.  

The two day Attractions Africa programme comprises international speakers sharing trends, benchmarks and best practice, as well as local examples of excellence, case studies and white papers presented by local Attraction managers.

Attracting hundreds of delegates from all over Africa and in the tourism industry, Attractions Africa, chaired by Sabine Lehmann, is the driving force in IAAPA’s decision to include the continent in its operations and change its name to IAAPA EMEA (Europe, Middle East, and Africa):

“What an honour for our conference and Africa to be recognised by such a global Attractions management force! As the only event of its kind on the continent, Attractions Africa is the pioneer in the local attractions industry and we are excited to be bringing together its top leaders and peers each year with the full support of IAAPA EMEA”, says a thrilled Lehmann.

IAAPA EMEA’s announcement of recognition comes as a result of the organisation’s decision to expand the scope of operations of its Europe regional office to incorporate the Middle East and Africa to better serve IAAPA EMEA’s members in the regions.

“The formation of the IAAPA EMEA office in Brussels further strengthens IAAPA’s international presence and reiterates the association’s commitment to serve its members in the Middle East and Africa region,” said Karen Staley, senior vice president of IAAPA EMEA Operations. “With explosive growth in the Middle East and the quickly emerging market in the continent of Africa, we look forward to playing a role in this exciting growth period for the attractions industry.”

Join us at the Attractions Africa conference:

Registration is open for the Attractions Africa 2016 Conference, which will be held at the Double Tree by Hilton Hotel Cape Town – Upper Eastside from Wednesday 8 to Thursday 9 June, 2016.   To register and for more information about the Attractions Africa conference, please visit www.attractionsafrica.co.za or call +27 (0)21 683 2934.