07 May 2024

TikTok Announces Major Updates to Empower Creators with Enhanced Account Audit Capabilities

Submitted by: Luyanda Ndaba
TikTok Announces Major Updates to Empower Creators with Enhanced Account Audit Capabilities

TikTok is set to revolutionize how content creators engage with the platform through significant Community Guidelines updates effective 17 May 2024. These enhancements are designed to provide creators with clearer rules and greater control, ensuring a safer and more compliant community.

Key Updates Include:

Enhanced Visibility and Compliance: The new 'Account Check' feature allows creators to conduct self-audits and review their last 30 posts for adherence to TikTok's standards. This tool aims to foster transparency and encourage compliance with platform policies.

For You Feed Eligibility: Accounts repeatedly posting content that violates our guidelines will temporarily lose their eligibility to be recommended in the 'For You' feed, making it crucial for creators to stay informed and compliant.

First-Time Violations: Creators who breach guidelines for the first time will receive a warning strike and detailed information on the violation. This process includes a right to appeal, reinforcing our commitment to fairness. However, it is important to note that TikTok maintains a zero-tolerance policy towards any incitement to violence.

TikTok Creator Code of Conduct: In addition to updates, TikTok is introducing a Creator Code of Conduct that will apply to all creators participating in TikTok programs, events, and campaigns both on and off the platform.

These updates aim not only to clarify the expectations for content but also to empower creators to maintain a positive and responsible presence on TikTok.

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Note to editor:

You can also read more about the TikTok Community Guidelines Update.

For more detailed information, please refer to our newsroom post here: More updates to help the TikTok community create and share safely 

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Eclipse Communications opened its doors in 1998 by Founding Partner, Jacki McEwen with just two clients based in Cape Town. Within a decade, she grew the client base to include the likes of Master Builders Association of Western Cape (MBA), Protea Hospitality Corporation, Cape Union Mart, Procter & Gamble and others across various industries. The focus of the agency was largely on traditional corporate and consumer public relations. Today, we are one of South Africa’s fastest growing, independent communications agencies, acknowledged as the Best Large PR Consultancy at the 2020 PRISM Awards and Public Relations Agency of the Year at the fm AdFocus Awards 2020.