Regency Global and Old Mutual win GOLD at the Loeries!
Submitted by: samantha
Regency Global’s Empowering People To Empower Themselves tells an award-winning story about Old Mutual Alternative Investments innovative approach to expanding access to homeownership and growing secure and inclusive communities across South Africa.
The campaign won a Gold award in the Shared Value category, at the Loeries Awards held on August 25th, 2019.The Loeries aim to recognise productions that epitomise improving the African narrative.
Through the story of Jealous Tshwala, who was able to purchase his first home in Karino Estate, one of OMAI’s Housing Impact Fund developments, we come to understand the important role of impact investing in solving some of our key development challenges; and the potential that exists for business to create financial returns alongside social outcomes.
“People care about people. We care about the challenges they have overcome and the success they have achieved. And in doing so we will care about the brands that have helped and enabled them along the way.
This is how brands are built by people and how authentic stories can be used to build a brand that matters,” says panelist Shani Kay at the Loeries 2019 Brand South Africa MasterClass. #SAINC is a 20-part series airing on local TV channels and across all social media with the objective of changing the narrative in South Africa to highlight and celebrate the country’s successes and achievements.
It’s designed around a campaign of proactiveness in shifting the conversation and cutting out the negative clutter in the traditional media space. Season 2 of #SAINC launches in January 2020! Follow the link to our website: https://www.regency.global/ Check out the winning entry on the official Loeries page: https://bit.ly/2HsApfH
The Shared Value category recognises companies that deliver value to shareholders, while positively impacting society through their business models and practices.
The Loeries defines Shared Value as an ongoing programme that shows a tangible Company Benefit and delivers real Social Benefit. Here’s to more wins, more collaborations, and more positive, authentic story-telling. #SAINC #Loeries #NbatLoeries #ProudlySouthAfrican #BusinessBelieves #TellBetterStories #OldMutual
Latest from
- Understanding the terms and conditions of your funeral policy makes claiming easier
- PMI Launches Make Reality Virtual Hub to Inspire People to Turn Ideas into Reality
- Magna Carta MD, Moliehi Molekoa To Speak At The ICCO Global Summit
- Drawing up a will should be simple: Old Mutual unveils its online will solution
- Where there is a will, there is a way. A Will ensures your last wishes are honoured
- Avoid making early withdrawals from investment policies
- South African Wildlife Rangers join Africa-Wide drive to protect Wildlife as COVID-19 Jeopardises Decades of Wildlife Protection Success
- Reputation is a board-level concern and deserves the attention of the board says, Magna Carta
- Project Management Institute Announces 2021 Future 50 List Celebrating 50 Young Rising Leaders Changing the World
- Meeting savings goals does not mean you have to open multiple savings accounts
- Professional project managers one of the keys for driving economic recovery says PMI
- Dedicated community heroes awarded R 150 000 in Old Mutual Sisonke docuseries competition
- South Africa amongst the world’s best at coping with business related COVID challenges, says PMI
- Reform black tax, make it less taxing
- Strengthen your finances by overcoming your fear of taxes