IMA South Africa Appoints New Creative Director

Jacques Laubscher joins IMA South Africa leadership team as Creative Director

As an agency extremely proud of its years-long record of a powerful female staff complement, 2023 is sizing up to look just a little bit different for IMA South Africa with the addition of Jacques Laubscher to its leadership team.

Jacques is a Creative Director with over 14 years of experience crafting local and international (and awarded) campaigns for the likes of YouTube, Google, Reebok, and Unilever. His entry into the IMA team not only continues the company’s growth into the world of digital and content but also builds upon the entrepreneurial spirit that has characterised their first two years of operation. 

Jacques joins Katherine Freemantle (Managing Director) and Catherine Mavrocoleas (Strategic Operations Director) to complete a trifecta focussed on working through, under and

over the blurred lines of marketing and communication in an approach they describe as “experienced by few and seen by many” – something IMA is fast becoming famous for.

“Experiential is intrinsically linked to experience online, and our constant ambition in creating work that is effective and impactful,” says Katherine Freemantle, Managing Director at IMA South Africa.

And lest we think that IMA has wavered in its focus to empower South African women, they are also delighted to welcome a few other fresh faces to the team: Likho Ndzunga (Experiential Project Manager), Adrienne Visser (Conceptual Copywriter), Ruva Gorowa (Copywriter, Social Media) and Elizabeth Sun (Account Director).

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About IMA South Africa 

IMA is a Through the Line Agency, able to conceptualise for and execute across all of South Africa, both in major cities and rural areas. The agency offers the following services:

Concept DevelopmentCreative Design & CopywritingExperiential CampaignsDigital CampaignsEvents & Activations - Live and VirtualSocial Media Strategy + Management Content CreationEmployee Engagement Strategy + Management Sponsorship Strategy + ManagementSampling StrategyPrize / Gift SourcingData Capturing + ReportingActivation staff, nationwide and at scale, in and out of storeRetail insights and strategies through trade intelligenceStudent insights and Student Influencers through Student Village.