HelloFCB+ is using digital and social media to communicate SABC3’s festive season proposition to millennial fans of the channel’s programming.

Awarded the task after a strategic and creative pitch held a few months ago, the agency launched the ‘Escape the Norm’ campaign in November to reinforce the channel’s creative platform, ‘The Stage is Yours’. HelloMedia is handling the media buying.

SABC TV’s Network Marketing Manager, Dichaba Phalatse, said the team from SABC3 was excited to have HelloFCB+ on board.

“We have confidence in the team's strategy, creative and digital expertise to enable us to connect with our millennial audience in a meaningful way, entrenching the brand promise of 'The Stage Is Yours' and giving much-needed escapism this festive season,” he said.

HelloFCB+’s Managing Director, Danielle Sneiders, said the agency relished the challenge put to it by Phalatse and his team.

“Connecting our clients’ brands’ with their target markets is something we believe we do very well,” she said.

“In fact, human connections are at the heart of everything we do at HelloFCB+ because we believe that people are not just consumers, they’re, well, people.

“That’s why we use emotional data to help create emotionally driven communication across every touchpoint, turning individuals into loyalists and loyalists into advocates. And this is what we’re doing for SABC3’s festive outreach,” she said.